Reverse vending machines | Packaging and recycling | Coca-Cola GB

Reverse vending machines | Packaging and recycling | Coca-Cola GB

Recycle your plastic bottles at one of our reverse vending machines this summer and you’ll receive 50% off entry at one of Merlin Entertainment’s leading attractions. Here’s how you can get involved...




What’s the campaign about?


It’s about rewarding our fans for recycling. At Coca-Cola Great Britain our packaging is 100% recyclable, so we want to help as many people as possible to recycle their plastic bottles and cans.


How do I get involved?


To help encourage our fans to recycle, we’ve bringing back our innovative reverse vending machines, which will exchange your used empty plastic bottles with a voucher for 50% off some of the UK’s leading attractions.


Where can I find the machines?

There are 23 reverse vending machines currently available at the following of Merlin Entertainment’s main attractions:

  • Alton Towers Resort
  • Thorpe Park Resort
  • Chessington World of Adventures Resort
  • LEGOLAND® Windsor Resort.
  • SEA LIFE Blackpool
  • Warwick Castle Resort


How do I use the reverse vending machines?


It’s simple! You simply insert an empty plastic bottle, it will then be safely crushed inside the machine and you’ll then instantly receive your 50% off voucher.



Does it have to be a Coca-Cola bottle?


Any plastic bottle will work. Ideally we’d recycle one of our many brands, including – Coca-Cola original taste, Coca-Cola zero sugar, smartwater, Fanta or Oasis. But our ultimate goal is try and encourage as many people to recycle as many plastic bottles as possible.


How do I claim my 50% off entry voucher?


Take your voucher to the park’s ticket office and choose which attraction you’d like to visit next for 50% off!


Which attractions can I get 50% off?


You’ll be able to use your voucher at 30 of Merlin Entertainment’s attractions up and down the UK. This includes:

  • Alton Towers Resort
  • Chessington World of Adventures Resort
  • Thorpe Park
  • Warwick Castle
  • Shrek's Adventure! London,
  • The Legoland® Windsor Resort
  • Legoland Discovery Centres Birmingham and Manchester
  • Madame Tussauds London or Blackpool
  • The London, York, Edinburgh or Blackpool Tower Dungeons
  • The Blackpool Tower Eye
  • The Blackpool Tower Circus
  • The Coca-Cola London Eye
  • Nationwide SeaLife Centres


For the full list of participating attractions, read our terms and conditions


Why is Coca-Cola Great Britain doing this?


It’s all part of our global World Without Waste strategy, which is a global pledge to collect and recycle a bottle or can for every one we sell by 2030. It’s our hope that this will help to ensure a world without waste.


We want to encourage consumers to recycle more and we know that by giving instant rewards to those who actively return and recycle their plastic bottles on-the-go, we’ll be able to help increase recycling rates – making sure that more plastic can be reused in new packaging.


How long is the offer available for?

This offer is valid until 17.10.19 at Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort and The LEGOLAND® Windsor Resort and until 31.03.20 at all other included attractions.


How do I redeem my 50% off entry vouchers?


Once the machine prints off your 50% off voucher, you’ll be able to take it to one of the park’s ticket offices to claim your discounted entry.


How long do I have to redeem my voucher?


Different attractions have different deadlines to be redeemed

  • Alton Towers: 17 October 2019
  • Thorpe Park: 17 October 2019
  • Chessington World of Adventures: 17 October 2019
  • The LEGOLAND Windsor Resort: 17 October 2019
  • All other attractions: 31 March 2020

Find out more about the campaign