The World of Coca-Cola turns 25 this year – Sunday, May 24, to be exact – and the “Home of Happiness” is celebrating the milestone and its role in downtown Atlanta’s revitalisation with new exhibits and more.

To mark the 100th anniversary of the iconic Coca‑Cola contour bottle, Coca-Cola Design invited creative minds from around the world to recreate iconic Coca-Cola artwork from the last 100 years. The World of Coca-Cola is featuring select artwork from this project in a new exhibit in the Pop Culture gallery, Kiss the Past Hello. The exhibit will be open through May 2016.

View the World of Coca-Cola: 25 Years of Sharing Happiness infographic.

In addition, a special exhibit in the attraction’s atrium – 100 Years of the Coca‑Cola Bottle – features more than 50 Coca‑Cola art bottles from around the world, each capturing a distinctive aspect of its home country’s culture and traditions.

World of Coca-Cola Turns 25
More than 23 million guests from 80 countries have visited the World of Coca-Cola.

The World of Coca-Cola was established in 1990 at Underground Atlanta and moved to Pemberton Place downtown in 2007, adjacent to the Georgia Aquarium. Click here for a timeline of the attraction’s 25-year history.

“We are so proud to call Atlanta home for 25 years, create moments of happiness for millions of guests and bolster tourism in Atlanta,” said Russell Jacobs, general manager of retail and attractions, The Coca-Cola Company.

The attraction has positively impacted the tourism industry in its hometown city and state, with a $28.9 million total annual impact on Atlanta’s economy and an annual impact on Georgia’s economy of $35.8 million.

“The World of Coca-Cola is a true Atlanta icon, drawing visitors from all over the globe,” said William Pate, president and CEO, Atlanta Convention and Visitors Bureau. “We congratulate the World of Coca-Cola on its 25th anniversary and look forward to celebrating many more.”

More than 23 million guests from 80 countries have experienced the history of the world's most famous soft drinks brand at the dynamic, multimedia home of the 129-year-old secret formula for Coca‑Cola. The World of Coca-Cola also includes more than 1,200 never-before-displayed artifacts, a behind-the-scenes look at the Coca-Cola bottling process, a 4-D movie experience and the opportunity to taste more than 100 drinks from around the world before taking home a complimentary commemorative glass bottle of Coca‑Cola.

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