In the mid-1980s, a young, relatively unknown fashion designer by the name of Tommy Hilfiger created the first-ever Coca-Cola Clothes collection. The line of licensed leisurewear – anchored by the trendsetting Coca-Cola long-sleeve rugby shirts – was an immediate hit with millions of Americans and helped kickstart the pioneering designer’s career.

Now, more than 30 years later, Hilfiger and Coca-Cola are reuniting to reissue these signature styles with a contemporary look fusing fashion and pop culture for a new generation.

The TOMMY JEANS Coca-Cola capsule collection for men and women reissues pieces from the ‘80s collection with modern-day silhouettes and a new logo combining the TOMMY JEANS and Coca-Cola marks. In addition to a reimagined take on the classic rugby shirt, the colorful line features sweatshirts, t-shirts, shorts and sports jackets.

“The Coca-Cola collection we launched in the ‘80s was bold, bright, and instantly recognizable,” said Avery Baker, chief brand officer, Tommy Hilfiger Global. “This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation.”

The collection, which TOMMY JEANS is supporting with a full advertising campaign is available starting today at select TOMMY JEANS stores worldwide, select wholesale partners and online at