Building on the success of WWF-UK, Coca-Coca Great Britain and
The new partnership aims to provide a thriving future for England’s rivers, by scaling up the impacts of agriculture on water and by promoting sustainable farming to protect England’s unique chalk streams.
It will support farmers in two chalk stream catchments to improve the way they manage their land and reduce the impacts of production on the freshwater environment, while, in turn, the improved practises will aid the resilience of agricultural supply chains. These exemplar projects will be showcased to drive further collective action by communities, the Government and other businesses.
“We believe that when it comes to big issues such as water we can make a much bigger difference if government and NGOs, business and communities, work together,” said Glyn Davies, Executive Director of Global Programmes at WWF-UK. “Water is a priority for both WWF and
The three-year partnership will convene and communicate with supply chain actors to support widespread adoption of water sensitive farming and promote the positive role that businesses have to play in water stewardship.
“Water is fundamental to our business, which is why we’re working with WWF to ensure we use it in a responsible and sustainable way. Over the last three years, we returned more than 286 million litres of water to the ecosystem exceeding our target by over 36 million litres,” said Jon Woods, General Manager,
“Our mission is to ‘inspire sustainable soft drinks choices’ to our customers and consumers. Water is the main ingredient in our products and is necessary for cooling, washing and rinsing processes in our manufacturing plants,” said Leendert den Hollander, General Manager,
Globally, WWF and The
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