Our latest campaign, ‘We Do’, celebrates 132 years of our heritage and iconicity, as well as the great taste of Coca-Cola Classic. Find out why we’re not changing the recipe anytime soon…

Coca-Cola Great Britain is set to unveil our latest marketing campaign on Friday 6 April 2018: We Do. The campaign is a celebration of Coca-Cola Classic, as well as the uniqueness and specialness of the 132-year-old Coca-Cola Company.

‘They don’t make ‘em like they used to. We Do’
Running for four weeks on billboards and adverts nationwide, as well as on social media, the campaign is running with the slogan: “They don’t make ‘em like they used to. We Do.”

“The 'We Do' campaign is a celebration of our heritage and of the truly remarkable drink which has survived over a century and isn’t going anywhere soon.”

More than 100 years of great taste

The adverts take inspiration from the fact that Coca-Cola is a worldwide icon, and the recipe has stayed the same since it was created in Atlanta in 1886. Despite the changing world around it, Coca-Cola has kept its same authentic and original taste for more than 100 years. And it’s more than that – drinking a Coca-Cola is an indescribable experience, providing a moment of uplift for drinkers which is why they return time and time again.

“The 'We Do' campaign is a celebration of Coca-Cola Classic, and the specialness of the 132-year-old global phenomenon.”

The most-loved cola in Britain
Coca-Cola Classic is the most-loved and most-popular cola in Great Britain – it’s the number one cola brand by value, volume and the number of households that drink it.

CC Digital 48 sheet

The King of rock ‘n’ roll

Featuring images of icon Elvis Presley, Coca-Cola Great Britain worked with graphic designer Noma Bar and UK design agency Recipe to create the iconic ads, which are reminiscent of the brand’s historic print ads.

Iconic and delicious
Aedamar Howlett, Marketing Director at Coca-Cola Great Britain says: “Recently, we have been asked why we are not changing the recipe of Coca-Cola Classic and quite simply, that’s because it’s an iconic and delicious drink which people from across the world enjoy.

“It’s the original and it’s an icon – one which has never been matched or beaten. The We Do campaign is a celebration of our heritage and of the truly remarkable drink which has survived over a century and isn’t going anywhere soon.”

Coca-Cola Classic isn’t going anywhere. Read our General Manager, Jon Woods’ blog on why we’re not changing Coca-Cola Classic.