It was July 2012 and all eyes turned to London for the Olympic and Paralympic Games. And we didn’t disappoint. Everyone came together – athletes, volunteers, cheering spectators – to put on the greatest show on Earth.

But London 2012 was more than just those few weeks that captured the world’s attention. Back before the Olympic Park was even a sketch on paper, the London Organising Committee of the Olympic and Paralympic Games (LOCOG) set ambitious targets to ensure that London 2012 was a fully sustainable event, and as a Worldwide Partner of the Olympic Movement, we played a key role in helping to deliver that vision.

Our sustainability goals were about leaving a legacy of improved sustainable living in Great Britain for consumers, suppliers and Coca-Cola as a business. Here, you can find out more about just how we achieved that. The documents and videos below explain what we did across our priority areas of health and wellness, waste, carbon, and ‘doing more and going further’.

Download our London 2012 Legacy Report

Download our London 2012 Sustainability Policy


Offering Choice
Our aim was to offer the widest range of drinks we have offered at any Olympic Games, and we achieved that with a choice of 19 drinks, including water, juice and low/no-sugar variants.

About StreetGames
As part of our commitment to promote active, healthy living, London 2012 partnered with StreetGames a charity that brings sporting opportunities to teenagers in the heart of disadvantaged communities across Great Britain.

StreetGames Athlete Bursaries
We provided professional athletes with bursaries to get involved with and support community sports at a grassroots level.

Download London 2012: StreetGames Athlete Bursary


Cutting our Carbon Footprint

Here are the highlights of how we reduced our environmental impact throughout London 2012, and how that has set us up for the future.

Download Our London 2012 Carbon Footprint


Introducing PlantBottle ™
We hit our target of having all Coca-Cola products served in 100 per cent recyclable plastic bottles, with 25% recycled content. Here’s how:

Promoting Recycling
Get the lowdown on our recyclable packaging and the recycle zones that were rolled out at the Games and across Great Britain.

Download the Zero Waste Protocol


StreetGames Work Experience
We offered young people involved with StreetGames the chance to do paid work experience with our operations team at the Games. Meet the team!

Download London 2012: StreetGames Work Experience

The One Planet Centre
Athletes are inspirational role models. To empower them to be ambassadors for sustainability, we supported The One Planet Centre, a hub about a sustainable future at the heart of the Olympic Village.

Download London 2012: The One Planet Centre

Supporting Others Towards a Sustainable Future
Our sustainability goals for London 2012 were carried right through our supply chain and created a model for future event sponsors to measure and improve their social impact. Find out more.

Download our London 2012 Sustainability Guide for Suppliers

Download London 2012: Event Sustainability Management System ISO

Download London 2012: A Guide to ISO 20121 Sustainable Event Management for The Coca-Cola Company

• Think tank Demos worked with Coca-Cola to measure the social value of its sponsorship of London 2012. See the results in the Demos report

An External Perspective
The head of sustainability at LOCOG and the chief executive of WWF give their insight into making London 2012 fully sustainable.