The Paralympic Games first started out in 1960, when they were held in Rome for 400 athletes with physical disabilities, to coincide with the Rome 1960 Olympic Games.
They’ve since grown to become the second biggest sporting event in the world – and we’ve been proud supporters since the 1992 Games in Barcelona.
Today, the Paralympics are elite sporting events with a focus on athletic achievement rather than disability. They’re also the second biggest sporting event in the world.
At London 2012, more than 4,000 athletes took part, and we were excited to be a sponsor of a Paralympic Games that turned out to be what Sir Philip Craven, president of the International Paralympic Committee, described as the “greatest ever”.
Sport for all
The Paralympics is much more than ten days of competition, though. For us, it’s a long-term partnership that helps us fulfil our ambition to inspire more people to get active and to promote sport for all, regardless of people’s physical abilities.
We’re a strong supporter of London 2012’s Singapore promise, which pledged to connect young people throughout the UK and across the globe through the inspirational power of sport. And we also support the Special Olympics, and its sports programme for people with intellectual (learning) disabilities.
- “Adding that X-factor”: Jesse Lingard and Jermaine Jenas at the ‘Where Everyone Plays’ launch event
Valentine’s Day 2019: 130 years of
Coca-Cola’s historic love affair with Cupid
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS
- Introducing Women’s Football World: A world-first weekly roundup landing on TVs this April
This Coke is a Fanta:
Coca-ColaBrazil fights homophobia with a new symbol of Pride