British supermodel Jourdan Dunn has been announced as brand ambassador for our premium bottled-water brand GLACÉAU Smartwater. We caught up with the model mum to chat about her top beauty tip and one of the more unusual reasons she loves Smartwater…

Playful portraits

To celebrate the announcement, we’ve launched a series of stunning intimate portraits showcasing Jourdan’s playful personality. As both a mum and a trailblazing, globally-renowned model she is careful to balance a successful international career with her family life. As she has a passion for health and fitness, hydration is the foundation of Jourdan’s dynamic lifestyle – making her new partnership with Smartwater a natural fit.

“I’ve always chosen Smartwater because of the clean, crisp taste. I’m also in love with the packaging—simple, chic and 100% recyclable which is important to me.” – Jourdan Dunn

‘My go-to drink’

With a campaign launching in the coming months which explores the different aspects of the model’s multi-faceted lifestyle, Jourdan announced the news of the partnership today on her own Instagram channel, teasing followers to expect the full campaign soon.

My top beauty tip

Jourdan says: “Looking and feeling my best is an essential part of my job. Water has always been the starting point for me. With my hectic travel schedule, early call times and juggling motherhood and an active social life, Smartwater is my number one go-to in order to stay refreshed and focused throughout the day.

“I’m passionate about wellness and drinking water is my top health, fitness and beauty tip. I’ve always chosen Smartwater because of the clean, crisp taste. I’m also in love with the packaging—simple, chic and 100% recyclable, which is important to me.”

“Smartwater is my number one go-to in order to stay refreshed and focused throughout the day.” – Jourdan Dunn

Fashion, fitness, travel and beauty

Captured by London photographer Zoe McConell, the announcement images bring to life the iconic water droplet from the GLACÉAU Smartwater logo as well as showing Jourdan relaxing in a white robe on set of her Smartwater campaign shoot. Throughout 2018, Jourdan’s partnership with Smartwater will showcase how the brand is an integral part of her wellbeing lifestyle - from fashion, fitness and food to travel and beauty.

The ultimate Smartwater lifestyle

Gemma Barnett, Marketing Manager at GLACÉAU Smartwater, says: “It was imperative to us that our new ambassador is a truly authentic fit for our brand, and we are thrilled that Jourdan has joined the Smartwater family.

“As a supermodel, career woman, beauty icon, fitness enthusiast and globetrotter, Jourdan is known for making smart choices and she represents the ultimate Smartwater lifestyle, so she is the perfect person to front our brand in the UK and inspire others to lead a healthy, active and vibrant life.”

Added electrolytes and vapour distillation

As the first ever bottled water brand in the UK to use a unique method of vapour distillation, Smartwater features added electrolytes (calcium, magnesium and potassium) to ensure it always delivers a distinctly pure and clean taste. Perfect for hydrating on the go, Smartwater is 100% recyclable, made up of 30% plastic from plant-based materials which has a lower carbon footprint than traditional plastic.

Find out how else we’re reducing waste and helping the environment