Sophie Ellis-Bextor is a singer, songwriter, DJ, mother, World Wildlife Fund (WWF) supporter and polar bear fan. We got to sit down and have a chat with her as part of Arctic Home, our campaign with the WWF to help protect the polar bears’ future.
How did you get involved?
I’ve supported WWF since I was a little girl and I used to subscribe to their newsletter.
What do you like about Arctic Home?
It’s an easy way to get involved and make a positive change for polar bears and their young.
What’s the best thing you’ve learned about polar bears?
Strangely, it’s the fact that they’re so huge! I went to a festival where WWF had a stall with a life-size polar bear model. The kids and I were fascinated – the animals are much bigger than I realised.
Why do you think people should get behind Arctic Home?
An Arctic without polar bears is unimaginable and climate change is a real threat. Everyone I speak to wants to make a difference.
How does your work with the WWF affect you as a mum?
I want to raise children who are aware of the world they live in and their role within it. Of course, I worry about the future of the planet – we know humans have made mistakes – but by helping my children to have an awareness of the consequences of their actions, I hope they and their generation will continue to try and put things right.
‘You cannot underestimate the effect this has had on lives’: Special Olympics and
Coca-ColaGB’s 40-year partnership
- Get a thirst for the great outdoors with HONEST® Kids
- #LeedsByExample: Trialling innovative ways to recycle on-the-go
- Slam dunk for recycling: How we’re using our brands to encourage people to recycle
Coca-ColaGreat Britain renew partnership to protect precious UK river habitats