At Coca-Cola Great Britain, we’re committed to using the power of our brands to encourage more people to recycle than ever before. That’s why we’ve launched a massive recycling campaign in the run-up to Recycle Week, 24-30 September 2018.

The recycling campaign includes a TV advert called ‘Across the Tracks’, as well as a competition called #CokeDunks. The latter challenges people to film themselves creatively slam dunking their empty plastic bottles into recycling bins.

‘Across the Tracks’

The TV ad will premiere on Saturday 15 September across ITV, Channel 4, Channel 5 and Sky TV. It sees a man collecting bottles for recycling in a busy train station when a commuter, who’s running for her train, catches his eye. The man uses a bottle of Coca-Cola zero sugar to get her attention (and her contact details).

#CokeDunks

Alongside this advert, Coca-Cola is working to encourage and inspire people to recycle through #CokeDunks. The campaign features ambassadors, including Olympic gymnast Nile Wilson and freestyle basketballer Tom ‘The Conman’ Connors, using their skills to show that recycling doesn’t need to be boring.

Sharing dunks, winning prizes

Followers are encouraged to share videos of their own epic dunks across Facebook, Twitter and Instagram throughout September, using the hashtag #CokeDunks to be in with a chance of winning prizes.

As part of the campaign, Coca-Cola Great Britain is also launching a #CokeDunks Snapchat Lens, which challenges people to virtually dunk as many empty bottles as they can into a recycling bin.

Recycle Week

The campaign culminates during Recycle Week (23-30 September 2018), with a takeover of London’s iconic Piccadilly sign encouraging passers-by to recycle their bottle once they’ve enjoyed their drink.

Recycle, Rewards

This is all part of our overall commitment to sustainability, which includes our recent partnership with Merlin Entertainments. This partnership offered fans 50% off entry to some of the UK’s most popular family attractions in exchange for empty plastic drink bottles. All Coca-Cola packaging is 100% recyclable and contains 25% recycled plastic and The Coca-Cola Company has a commitment to boost this to 50% by 2020.

Find out more about #CokeDunks and get involved