The recycling campaign includes a TV advert called ‘Across the Tracks’, as well as a competition called #CokeDunks. The latter challenges people to film themselves creatively slam dunking their empty plastic bottles into recycling bins.
‘Across the Tracks’
The TV ad will premiere on Saturday 15 September across ITV, Channel 4, Channel 5 and Sky TV. It sees a man collecting bottles for recycling in a busy train station when a commuter, who’s running for her train, catches his eye. The man uses a bottle of
Alongside this advert,
Sharing dunks, winning prizes
Followers are encouraged to share videos of their own epic dunks across Facebook, Twitter and Instagram throughout September, using the hashtag #CokeDunks to be in with a chance of winning prizes.
As part of the campaign,
The campaign culminates during Recycle Week (23-30 September 2018), with a takeover of London’s iconic Piccadilly sign encouraging passers-by to recycle their bottle once they’ve enjoyed their drink.
This is all part of our overall commitment to sustainability, which includes our recent partnership with Merlin Entertainments. This partnership offered fans 50% off entry to some of the UK’s most popular family attractions in exchange for empty plastic drink bottles. All
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