For more than 30 years Diet Coke’s advertising has reflected the changing role of women, and celebrated the positive impact they make. ‘Regret Nothing’ is a thought-provoking new campaign, which continues to empower women and inspire them to embrace their impulsive side. Take a look at the ad, and see what we mean!

It looks at a fundamental insight in women’s lives today: that being afraid to act on your impulses can sometimes lead to self-restraint and regret. It moves away from the familiar Diet Coke Break and much-loved ‘Hunk’, and encourages women to be more spontaneous, seek untold adventures and create positive experiences.

Next time you do something impulsive, make sure you #RegretNothing