Even renewable materials won’t last forever if they’re not used sustainably. That’s why it’s so important to make the most of everything we use. This is all part of a circular economy and creating a sustainable future. Find out more about the circular economy…
What is a circular economy?
At a really basic level, a circular economy is about recycling. But in reality it’s much more than that. It effectively joins the ends of the linear economy (make, use, dispose) through recycling. You might know it better as the ‘reduce, reuse, recycle’ mantra.
It tries to make the useful life of a product as long as possible, by recycling materials instead of using new, virgin materials. As well as using fewer materials and creating less waste, manufacturing recycled materials is a cleaner process. Less energy is needed, so the environmental impact is much lower.
3 ways the
We’re committed to the circular economy as a more sustainable way of creating and using products. We’ve been working to streamline our resource efficiency for several years now, and our new sustainable packaging strategy outlines how we’re actively helping to create a stronger circular economy.
1. Packaging and manufacturing
2. Marketing and advertising
Coca-Cola Great Britain launched our biggest ever campaign to communicate the importance of recycling to millions of people. At the heart of this is our Love Story advert, featuring two love-struck plastic bottles who are parted and reunited as they go through the recovery and recycling process.
3. Reforming the UK recycling system
Collecting materials so they can be recovered and reused is a big part of our future sustainability plan.
Take a look at some of the campaigns we support:
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- Honest co-founder Seth: We’re about connecting people to nature
- #LeedsByExample: Trialling innovative ways to recycle on-the-go
Forever 21 x
Coca-Colacapsule collection launched
- #TakeAMoment with Fuze Tea in new TV ad