We’ve always been committed to reducing the environmental impact of our packaging and ensuring it can be recycled and reused again and again to make new packaging.
We have a goal to help collect and recycle the equivalent of every bottle or can we sell worldwide by 2030.
Here in Great Britain, all of our cans and bottles can be recycled, but we know that in reality that doesn’t always happen. That’s why, in 2017, we launched our sustainable packaging strategy in Great Britain to improve the sustainability of all of our packaging and help more of it get collected and recycled.
Here’s what we’re doing:
1. We’re ensuring our packaging is as sustainable as possible
Creating sustainable packaging isn’t just about ensuring it can be recycled, but ensuring that it’s the most sustainable pack it can be by looking at the materials we use and how we use them. Increasing the amount of recycled materials we put into our packaging is an important part of that.
On average, all of our plastic bottles contain 25% recycled plastic – and we’re on track to get that to at least 50% across all of our brands in 2020.
Where we can, we’re going further. Glaceau smartwater bottles will be made by 100% recycled plastic starting from November 2019, for example. That move alone means the equivalent of 3,100 tonnes of recycled plastic, rather than new (or virgin plastic as its also referred) is being used each year.
Since 2007, we’ve decreased the weight of our packaging by 27%, which has reduced the amount of natural resources and energy we use in manufacturing.
Looking for more on the future of our packaging? Here’s three stories you need to read
- Discover everything you need to know about The
- Read all about our World Without Waste vision.
- Read the blog post from Jon Woods, General Manager of
2. We’re using our brands to encourage people to recycle
We use our brands, advertising and partnerships to inspire and encourage people to recycle when they’ve enjoyed one of our drinks.
We’ve run advertising campaigns reminding people to recycle – including Love Story, Across the Tracks and #CokeDunks – and our
3. We’re championing new ways of recovering our packaging
Alongside promoting recycling, we’re focusing on finding new ways to recover packaging, so that more can be recycled than ever before. After all, the more we get back the more we can turn into new packaging again.
It’s why we’re supportive of a well-designed Deposit Return Scheme here in Great Britain – for plastic bottles and cans – to ensure more packaging is recovered.
Ultimately, there’s no single quick-fix solution when it comes to increasing recovery and recycling rates, or for reducing litter. Instead, governments, businesses, NGOs and communities need to work together and take action in a number of areas.
For more on how helping people recycle more, check out one of these three stories:
- Read the full the
Coca-Colasystem sustainable packaging strategy.
- Ocean plastic: Addressing the problem and the steps we’re taking towards a sustainable solution.
- Read our statement on the future of Deposit Return Schemes.
- #LeedsByExample: Trialling innovative ways to recycle on-the-go.
Keen to stay up-to-date with all our GB sustainable packaging announcements? Head over to our sustainability homepage for all the updates in one place.