Back in 2009, The
The Great Barrier Reef is the largest reef system on Earth. With a place on the World Heritage list, it’s also one of Australia’s most popular sites for tourists and locals alike, but its current state of health is a point of global concern.
Climate change and water pollution have greatly affected the reef in recent years. While the reef system remains in trouble, numerous environmental efforts are currently being made to counteract these threats to the area and its wildlife.
What is Project Catalyst?
In 2009, Project Catalyst was founded to help fight farm pollution, one of the biggest threats to the wellbeing of the reef. The joint collaboration between The
Together, the involved organisations help local farmers to identify and trial cutting-edge practices that can help them to reduce their environmental footprint, while increasing their crop production and boosting farm viability.
— Sarah Prestwood, Senior External Affairs Manager, South East Asia
More on Journey
- Project Last Mile: Delivering a future for those living with HIV and AIDS
- Return of the Reverse Vending Machines: Recycle your bottle for 50% off at Merlin Parks!
- Introducing a world-first: a Coke bottle made with plastic from the sea
- WRAP Recycling insights: How one extra bottle a week “could power Wembley Stadium for 14 years”
Coca-ColaFoundation Announces $1 Billion Giving Milestone