What better way to kick off the summer than by spreading some positive energy?
Here at Coca-Cola, we love nothing more than sharing a joyful moment with friends, family – and even strangers – over an ice-cold beverage. So, to celebrate the recent launch of our first ever energy drink, Coca-Cola Energy, we took to the streets with a dancing flash mob in London's Piccadilly Circus and a takeover of The O2. Here’s everything you need to know…
Beats, boogies and beverages
Bringing to life our Coca-Cola Energy ad, a host of top-notch dancers performed an energetic routine in front of the iconic Piccadilly Lights. The performance certainly surprised and delighted passers-by, who took a moment out of their busy schedules to watch the show (and even have a dance of their own). Check it out here:
Of course, no show is complete without refreshments, which is why we had an enthusiastic team on hand to give passers-by a taste of the world’s first energy drink with our unique Coca-Cola flavour.
Missed out? Don’t worry, we’ll be giving out more than 300,000 samples at festivals across the country to keep people energised over what’s set to be a fabulous summer.
That’s not all, though. We’ll also be bringing Coca-Cola Energy to commuter hubs throughout the country, giving people that extra boost to make it through rush hour with enough energy to have more fun off-the-clock.
All in all? This summer’s set to be bursting with positive energy, with oodles of opportunities to stay refreshed round the clock thanks to the great taste of Coca-Cola Energy.