This summer, Coca-Cola Greece and its bottling partner, Coca-Cola Tria Epsilon, launched a commemorative bottle celebrating the island of Crete’s rich culture and history. The bottle design was inspired by Minoan civilization and Cretan mythology and uses the power of the world’s most recognized brand to promote Crete as an international tourist destination.
The limited-edition bottle features a modern design inspired by murals of Knossos Palace (a UNESCO World Heritage site), the famous myth of the Minotaur and the ancient ritual sport of bull-leaping in Crete, Taurokathapsia.
“We were inspired by Cretan values, tradition and history,” said Diana Birba, marketing manager for Coca-Cola Greece, Cyprus and Malta. “By depicting them in our first collectible Coca-Cola bottle for a specific region in Greece, we aim to promote Crete as a tourist destination, offer visitors the opportunity to take a unique piece of modern art memorabilia home with them, and celebrate 10 years of making our products here in Crete.”
Fans can find the bottle in select retail outlets and the traveling Coca-Cola Pop-Up store, which will deliver ice-cold Coca-Cola refreshments and sell collectible items and memorabilia during a two-week tour. In addition, an international summer Coca-Cola promotion will bring tourists to Crete by giving 50 lucky competition winners from 10 countries the chance to enjoy a unique vacation experience in Crete, with exciting experiences and entertainment.
Coca-Cola Greece and Coca-Cola Tria Epsilon also are supporting young employability and entrepreneurship programs on the island with a focus on tourism. Recently, Coca-Cola supported the “Counting Stars” program in Heraklion, Crete, which aims to inspire 100 young people to pursue their business ideas or grow an existing family business, in partnership with the NGO MeXOXO.
In the fall, as part of “Youth Empowered”, the flagship community program of Coca-Cola Tria Epsilon promoting employability and supporting unemployed youth of Greece in their transition to meaningful employment, 100 people between 18 and 30 years old will have the chance to participate in life and business skills training, mentoring and networking opportunities.