Everybody knows the
Here’s one designated driver that most Coke fans would happily trade places with, at least for the duration of the
How did you become the
I was in the right place at the right time. I was employed by the company who own the truck, and when the opportunity to drive it came up I jumped at the chance. I’ve been doing it for the last 3 years. I previously worked as a multi-drop delivery driver. You could say I’ve been a Santa Claus in training, bringing people their parcels and putting a smile on their faces.
Do you remember the first time you saw the 'Holidays Are Coming' ad?
Yes! The advert is absolutely iconic, and always has been. I have two kids and they both love the advert. They’re proud to be able to say their dad is the driver of the
Is driving the
I work on fabricating promotional stands and vehicles during the other 11 months, but it’s fair to say driving the
Did you ever see yourself driving the iconic truck?
Well, I’ve always wanted to be a truck driver. I’m 40 years old now and I’ve loved trucks all my life. I can’t imagine doing anything else. As for driving the
What’s your favourite thing about driving the truck?
I never get tired of people’s reactions when they see it. People stop and point when they see the truck, and other drivers beep their horns to say hello. It’s a real icon. I spend time chatting to the local community at each stop. Many of them have had the Truck Tour dates on their calendars for weeks, and often the adults are just as excited as the youngsters. It’s really a magical moment for people when they see the truck arrive in their town, as it feels like Christmas has arrived.
What’s your favourite part of the big day?
On Christmas Day I like being able to relax and spend time with people I’m close to. After the tour I will be heading home to spend Christmas with my family and friends. It’s nice to have a break but it won’t be long until I’m counting down the days till next year’s tour.
What’s your best tip for drivers at Christmas time?
Take breaks, especially if you’re driving a long distance. I drive for an allocated number of hours each day and take regular breaks so I don’t get tired. And if you’re going on a night out, choose a designated driver who will get you home safely, and treat them to something nice in return – like a free
If you could have a ‘truckload’ of something, what would it be?
Coca-Cola, of course!
What’s your most memorable moment on the Truck Tour so far?
We’ve had a few marriage proposals over the years, which are always special moments. And it’s always brilliant when the truck comes to a town for the first time. But I don’t think I could pick a stand-out favourite. Every stop has its own magical atmosphere, and no two are the same.
Tell us some insider facts about this year’s tour.
The Truck Tour is in its sixth year in the UK, and there are 44 stops this year. There’s a special experience for people to explore after dark, which includes an amazing projection on the side of the truck with everybody’s tweets from the #HolidaysAreComing hashtag via @CocaCola_GB.
- Jourdan Dunn and GLACÉAU smartwater host party-season survival retreat
- A chat with… Diet Coke ambassador Holly Willoughby
25 Years After ‘Philadelphia’:
Coca-Colaand (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS
Coca-ColaChristmas Truck Tour Q&A
- Holidays Are Coming! With our biggest ever Christmas campaign