First thing’s first: the taste isn’t changing. We’re introducing a new look across the
As part of the changes you’ll see the iconic red of
From September onwards, all
What will change and when will the new packaging be seen on shelves?
The new packs will enter stores from 20 August 2018 onwards and will be phased in to all customers over several weeks. We have already made the changes to the 2-litre bottles of
Yes – these changes will be made across all bottles and cans.
What’s the reason behind this change?
We want to introduce a more consistent look and feel and make it clearer to people they can expect the great
What about Diet Coke?
Diet Coke is not changing. The changes only apply to
Aren’t people going to pick up a
We’ve tested the new pack designs with consumers and the reaction has been positive. People like the new design and find the coloured band helps them identify the variant they are looking for. As well as the label, the cap on our 500ml bottles will also clearly identify the variant with black caps on zero sugar and red caps on original taste. To support the launch we have a £5 million marketing campaign to raise awareness of the new packaging design.
Why don’t you move Coke Zero Sugar back into a black can?
Since we relaunched
Why have you not renamed
Will you be reducing the sugar in
We’ve no plans to change the recipe of
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