How can a quick sit down with some mind tingling ASMR make a difference to your wellbeing? Fuze Tea’s new podcast aims to help you find out...

How much time do you give yourself in a given day to properly relax? An hour? 15 minutes? Or none at all?

Because we know that a surprising amount of us aren’t doing everything they could to chill, Fuze Tea’s on a mission to help – powering a star-studded new podcast series called ‘Mind Tingles’. Here’s everything you need to know…

Behind the scenes on episode one with Emma Smith and Daisy Lowe.

Tune in for a little ‘me time’

According to recent research conducted on behalf of Fuze Tea, a whopping 64% of UK adults don’t practice relaxation techniques if it takes more than 15 minutes, while 82% of 25-34-year olds rely purely on their normal routines to help deal with stress, anxiety and insomnia.

ASMR, meditation and other kinds of relaxation techniques can really make a difference to your mental health, though, which is a message Mind Tingles – our brand new podcast series – wants to explore.

The show’s first episode, which launches today (Monday 3rd June), is hosted by the UK’s top ASMRtist Emma Smith (AKA Whispers Red), with guests Daisy Lowe, Professor Green and Clara Amfo featuring in later episodes.

You can listen to the first episode here:

“Everyone is living increasingly busy lives,” says Daisy Lowe, “and I’ve definitely noticed the impact that this has on my own stress levels. It’s been great that Fuze Tea has enabled me to share some of the specific techniques that work for me, but also to learn more about ASMR and experience how relaxing it can be. I’ll definitely be incorporating it into my routine moving forward.”

What is ASMR?

ASMR (Autonomous Sensory Meridian Response) is a physical reaction to soft sounds and gentle touch, resulting in a static-like or tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine. It’s one of the latest trends in relaxation and mindfulness.

And it’s on the rise. According to the research, 45% of 25-34-year olds have tried the relaxation technique. You can find out lots more about it right here.

But ASMR is just one tool in the mindfulness shed, which is why Mind Tingles is all about discussing the many ways people can opt to take a bit more time out for themselves.

“As part of our campaign ‘Calm the Commute’, our ambition at Fuze Tea is to encourage people to find pockets of time to de-stress and unwind,” says Alexander Izov, Brand Manager at Coca-Cola Great Britain. With weekly episodes of Mind Tingles in your ears, it’s never been easier to do just that.

Need to relax? You can subscribe to Mind Tingles here, and learn more about Fuze Tea’s relaxing nature here.