Yes, according to Microsoft’s buzzed-about How-Old.net website, which has captured the world’s attention by guessing the age of people in photos using facial recognition technology and real-time data analytics. More than 575 million images have been uploaded to the site in just six months.
Now, in honor of the Coke bottle becoming a centenarian, Microsoft’s data scientists in the U.S. are stretching the How-Old.net robot’s capabilities even further by making the iconic package the first object recognised by the tool.
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It all started with a challenge from a group of
“Microsoft captivated our collective imagination with this technology, and it was an easy leap to connect it to the
Jelena Veselinovic, global director of connections strategy at Coca-Cola, said the project presented an opportunity to pay homage to Coke’s innovative spirit in a fun, 21st Century way.
“What was important to us was to not only tap into existing consumer interest and associate ourselves with a popular application,” she added. “Instead, we wanted to create a truly authentic Coca-Cola experience and create an opportunity for people to discover or rediscover the Coke bottle in a surprising way.”
Microsoft’s engineers accepted the challenge, and partnered with reps from Coke to begin developing the idea as a stretch assignment. “It was known to all that this may never come to fruition, and was a long shot,” Cowart said. “But we went for it.”
After development and testing, Microsoft unlocked a way to detect images of both the Coca-Cola logo and bottle with the capabilities of Cortana Analytics Suite. Read more about how the Microsoft team created the #CokeBottleBirthday site.
“Now we are the only commercial product, or any inanimate object, to be detected using image detection capabilities within How-Old.net,” said Veselinovic.
She added, “This project is a testament to the iconic status of Coca-Cola bottle. Times, technologies and even consumers change, but the Coca-Cola bottle continues to inspire the world over. It touches everybody, and everyone wants to be part of it.”
This article was originally published on the global
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