As part of our 2014 FIFA World Cup™ celebrations, Michael Owen joined us in London to launch a 3D pavement mural of Rio’s jaw-dropping skyline.

The awe-inspiring street artwork, created by internationally acclaimed street artists 3D Joe and Max, brought to life the dramatic and panoramic views over the famous Brazilian city, transporting viewers to the focal point of the 2014 tournament.

The centrepiece was surrounded by a turf pitch where passers-by could enjoy a kick-about, all demonstrating our belief in the power of football to inspire people everywhere to move more.


Take a look at the video, and watch mural creator 3D street artist Joe Hill in action.