More than 230 years after Jacob Schweppe first arrived in London with his bottled bubbles, Schweppes is unveiling an elegant new bottle and a range of natural-flavoured tonics. We take a look at where it all began and the latest redesigned range for the Schweppes brand.
This year Schweppes is unveiling a brand new curvy bottle for its Schweppes Classic range, which will continue to be emblazoned with the label’s yellow sash.
“2017 marks a new chapter in the brand’s long and impressive history.” - Aedamar Howlett, Marketing Director at Coca-Cola Great Britain.
The original bottle
“Bubbles are the engine of a gin and tonic, and this is where Schweppes’ effervescence comes into its own.” - Tony Conigliaro, Drinks Expert at Schweppes
Curves make a comeback
In a nod to the original design, the curves have been reinstated for the new bottles, with a refined, modern edge. But there is a practical reason for the design, too – the Champagne-style shape helps create optimum effervescence and retain the ‘bite’ the brand is renowned for.
“Our new signature shaped skittle bottle will provide a premium exterior to the superior liquid and effervescence bottled inside,” notes Aedamar Howlett, Marketing Director at
Tony Conigliaro, Drinks Expert at Schweppes and owner of Bar Termini in London, says: “Bubbles are the engine of a gin and tonic, and this is where Schweppes’ effervescence comes into its own – the quality of the bubbles ensures it’s the perfect engine to carry the taste, flavour, and aroma of the spirit it’s mixed with, right up until the end of the drink.”
The new design of the Schweppes bottle
The inventor of bubbles
Did you know…
- Customers referred to Schweppes as lightening in a bottle because it was the first bottle of its kind to retain carbonation.
- Schweppes received a warrant of appointment in 1836 from King William IV of England, which significantly contributed to the popularity of the growing brand.
- Schweppes was the official drink of the 1851 Great Exhibition held at Crystal Palace in London. The event made such an impact, the fountain still features on the logo today.
- In the 1950s ‘Schweppshire’ advertising campaign, spokesman Commander Edward Whitehead coined ‘schweppervescence’ to describe the bright, effervescent quality of Schweppes.
- Schweppes was the very first soft drink worldwide to be bottled in glass, starting in the 1780s
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