Coca-Cola Italy pulled out all the stops to share the #LoveIsLove message at 2018’s Milan Pride parade. They invited everyone celebrating across the globe to become part of the world’s longest love story…
Previously known as the Gay Pride Parade, Milan Pride now embraces diversity in a broader sense, including differences in ethnicity and disability, as well as those related to sexual orientation.
As official sponsors of Pride,
250,000 people walking the parade route
As Milan’s 2018 Pride celebrations got into full swing, the #LoveIsLove message was broadcast far and wide across the world. In Milan alone, 250,000 people gathered to walk along the parade route from Piazza Duca D'Aosta to Porta Venezia.
Instagram Stories of love
As the #LoveIsLove message spread on social media,
News of the world’s longest love story soon spread. Before long, Pride-goers from Veneto, Calabria and Sicily to the United States, Mexico, Iran and Canada, were all using the #LoveIsLove hashtag to build their own Instagram stories and help
To coincide with the spectacular event,
— Annalisa Fabbri,
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