With just 55 minutes of ‘me-time’ a day, new drink brand Fuze Tea is on a mission to help relax homeward-bound commuters. As part of the ‘Calm the Commute’ campaign, it teamed up with national treasure Joanna Lumley, who surprised Great Western Railway commuters.

Fuze Tea is one of The Coca-Cola Company’s fastest growing brands globally, and it’s now arrived in the UK. Available in Mango Chamomile and Peach Hibiscus flavours, the multi-layered iced tea blends fruit juice, botanicals and sustainably-sourced tea extracts to create a perfect serving of me-time.

We’re too busy for me-time

A UK poll by Fuze Tea found that four in ten Brits feel they rarely get any me-time, and when they do, it usually only lasts for 55 minutes a day – less than all other European countries. This was mostly put down to pressures of modern life, having to spend an average of 30 minutes doing life admin, and a whopping 34 minutes queuing, every day.

Joanna Lumley helps calm Londoners’ commute with Fuze Tea

How can Fuze Tea calm things down?

Christina Lecky, Senior Brand Manager at Coca-Cola GB, said: “Fuze Tea brings something new and different and, most importantly, delicious, to busy Brits. As it features a unique fusion of botanicals and tea extracts, it’s especially great for me-time moments such as the commute home.”

To create a bit of peace, Fuze Tea has launched the ‘Calm the Commute’ campaign – a series of unexpected moments for Londoners to enjoy on their journey home.

“We all spend so much time working hard and rushing around, but in today’s madness it’s so important for us to take a moment out of our day to collect and compose ourselves,” said Joanna Lumley. Armed with a book and some bottles of Fuze Tea, the actress, author and all-round national treasure joined the passengers on Great Western Railway’s busy commuter line from Paddington to Swindon.

“I was delighted to launch Fuze Tea with a surprise book reading – it was such a joy to be able to enhance our me-time moment.” – Joanna Lumley

Encouraging everyone to switch off and relax, Joanna treated her fellow passengers to an impromptu book reading from Eat Pray Love by Elizabeth Gilbert, and Sail Away by Celia Imrie – even taking over the tannoy system so everyone could join in. 

Commenting on Fuze Tea’s ‘Calm the Commute’ campaign, Joanna said: “I was delighted to launch Fuze Tea with a surprise book reading of Eat Pray Love because it’s a really moving memoir of self-discovery and shows what happens if you take time for yourself for your own happiness, and it was such a joy to be able to enhance our me-time moment.”

“It was so enjoyable and relaxing, and who better to have read to you on your commute than Joanna Lumley!” – Amarpreet Jaswal, a passenger on the Paddington to Swindon train

Christina Lecky, Senior Brand Manager at Coca-Cola GB, explained: “There’s nobody better than national treasure Joanna Lumley to surprise and help relax those commuting home, with a reading of her favourite book. This, however, is just the start, so keep an eye out while you commute home as we have more exciting things to come.”

Was Fuze Tea’s ‘Calm the Commute’ campaign a success?

Joanna Lumley’s fellow passenger, Amarpreet Jaswal, 25 said: “It was so enjoyable and relaxing, and who better to have read to you on your commute than Joanna Lumley! It started off my day so positively and had me in a great mood for the rest of the day.”

KeshiniMisha, 29, waitress said: “I was so happy to be on that train. Joanna Lumley is one of my icons and her voice was so soothing.”

Create your own me-time moment and make the commute more enjoyable – find out more about Fuze Tea.