As the voice behind the Coca-Cola Anthem for the 2018 FIFA World Cup – a unifying song called “Colors” – Derulo was the natural choice to serve as spokesperson for Coca-Cola’s latest FIFA World Cup initiative presented in partnership with ASDA, which ties together the message of “Colors” with the spirit of social responsibility.
“This is a great opportunity to give back, not only to my home country of Haiti, but to teenagers around the world,” Derulo says, juggling a One World Futbol™ at his home outside Los Angeles. “This ball is amazing.”
The One World Futbol, created by One World Play Project, never needs a pump and never goes flat. It's designed to withstand the toughest playing conditions in the world. For teenagers living in challenging environments, the unpoppable One World Futbol ensures a game never ends early due to faulty equipment.
Through the #PassTheHappiness campaign, Coca-Cola, ASDA and social impact company One World Play Project are teaming up to provide custom branded, One World Futbols to young people living in disadvantaged communities worldwide.
With the 2018 FIFA World Cup Russia tournament taking place this summer, fans in 14 countries are invited to recognise this global event as an opportunity to make a difference. By simply buying participating Coca-Cola Company products at ASDA and their affiliated retail banners in those countries, fans will be helping Coke and ASDA to donate One World Futbols to those in need.
“As two of the most inclusive brands on the planet, Coke and Walmart (the parent company of ASDA) are leveraging the 2018 FIFA World Cup occasion to provide consumers the opportunity to give back while stocking up for games time,” said James Beck, Global Walmart Marketing Director for Coca-Cola.
Simply purchase any participating