The Coca-Cola Company’s 5by20 initiative is a global commitment to enable the economic empowerment of five million female entrepreneurs by 2020, by providing support through training, financial services and connections.
The theme for this year’s International Women's Day (Wednesday 8 March) is #BeBoldForChange, calling on people to help create a more gender equal world. It’s all about celebrating the achievements of women, whether social, economic, cultural or political.
“It’s all about celebrating the achievements of women, whether social, economic, cultural or political.”
Women’s empowerment has a direct link to positive impacts, including GDP growth, business growth, environmental sustainability and improved human health. In recognising and supporting this, The Coca-Cola Company has been helping women entrepreneurs to overcome the barriers they face in business through the 5by20 initiative.
Watch this short film about just a few of the extraordinary women who have benefited from 5by20 and have transformed their lives.
Investing in women
By offering access to training, financial services and connections with peers and mentors, 5by20 aims to give women the support they need to succeed in the marketplace.
“The Coca-Cola Company has been helping women entrepreneurs to overcome the barriers they face in business through the 5by20 initiative.”
Charlotte Oades, Vice President and Global Director of Women’s Economic Empowerment, The Coca-Cola Company, says: “Investing in women is smart and the right thing to do. In the long run, supporting women helps build stronger communities, making our business more sustainable.”
Be inspired by our success stories
To celebrate the achievements of women on International Women’s Day, take a look at some of the success stories from the 5by20 initiative:
Artisan Entrepreneur Retail Program – selling hand-crafted items made by women across the globe from repurposed aluminium cans, plastic and glass bottles, Coca-Cola labels, can pull tabs and bottle caps.
The Coke Café in Scotland – working with local charity, Showcase the Street, to teach valuable catering and business skills to women in the region.
Coca-Cola 5by20 Store Training and Access to Resources (STAR) program – enabled Carmencita Aspiras to double the daily earnings of her sari-sari store in the Philippines.
See our 5by20 infographic.