Sprite is responding to online haters with love in a new campaign that celebrates diversity and inclusion.
Anyone can fall victim to abuse on social media. How to react when this happens? Respond to hate with hate? What if you do what no one is expecting: respond to the haters with love?
Sprite is inviting people to do just that in a new global campaign that celebrates diversity and inclusion – values that are in our DNA.
The video is part of a wider campaign that includes Instagram stories, a long-form documentary, interviews with the protagonists, print and out-of-home.
So remember: if you’re ever confronted with abusive comments online, stay cool and send those haters some love.