Last month Diet Coke launched an Instagram competition asking fans to show their love for the one they love the most. More than a hundred entries came through, and the posts were, well, lovely! Check out the winning entries and the runners-up...
How did it work?
The entry mechanic was simple. Post a photo on Instagram giving someone you love a kiss, and use the #DietCokeKiss hashtag. This would automatically enter the user into a competition to win a fabulous Diet Coke and L’Oréal gift set. It was a fun way to draw attention to a recent promotion in Boots.
Before we knew it over a hundred fans had planted a #DietCokeKiss on the social media platform, and our @dietcokegb feed was filled with love. We saw kisses with husbands, wives, boyfriends, girlfriends, dogs – and yes, even Diet Coke bottles!
Congraulations to these guys:
- Joanna Lumley helps calm Londoners’ commute with Fuze Tea
‘You cannot underestimate the effect this has had on lives’: Special Olympics and
Coca-ColaGB’s 40-year partnership
- Gaz Oakley’s ‘Awesome Oat Strawberry & Banana’ porridge
- Oasis launches tongue-in-cheek ‘Togetherness’ campaign
Win a summer of unforgettable experiences: 1,000s of prizes to be won from