To mark the start of Breast Cancer Awareness Month, Diet Coke and brand ambassador Holly Willoughby have joined forces to kick off ASDA’s Tickled Pink campaign, offering fans the chance to win £10,000.

Find the pink can, win £10,000

To raise awareness of the ASDA Tickled Pink initiative, Diet Coke have hidden 10 limited edition pink cans in special Tickled Pink 30x330ml Diet Coke packs, available in selected ASDA stores and online – with those lucky enough to find one winning £1,000. Shoppers have the chance to find a Pink Diet Coke Can between 17 September and 30 October 2018.

I Am, You Are, We Are Tickled Pink

Lending her support, Holly has also designed a limited-edition tote bag that features the words “I Am, You Are, We Are Tickled Pink”. Available in selected ASDA stores from 7 September 2018, the tote bag is free upon purchase of a Diet Coke 4x250ml glass pack.

Raising £55m for Breast Cancer charities

Launched in 1996, ASDA’s Tickled Pink campaign has raised over £55m to date, supporting the work of the UK’s leading cancer charities, Breast Cancer Campaign and Breast Cancer Care. This year, Diet Coke continues to support the campaign with a significant donation.

‘Honoured to support a worthy cause’

Diet Coke’s brand ambassador Holly Willoughby says it was important to her to be involved: “With 1 woman diagnosed with breast cancer every 8 minutes in the UK, I’m honoured to be supporting such a great and worthy cause.

“As part of my support, I have designed a tote bag that includes the words ‘I Am, You Are, We Are Tickled Pink’ because ultimately, we’re all in this together and I hope those who pick up a pack of Diet Coke and receive the tote bag enjoy using it to show your support as well.”

‘Continuing our longstanding relationship’

Aedamar Howlett, Marketing Director for Coca-Cola Great Britain and Ireland, comments: “Continuing our longstanding relationship, we are really pleased to support the brilliant work of ASDA’s Tickled Pink campaign again this year.

“We are also very grateful to have the support of Diet Coke’s brand ambassador Holly Willoughby, which only helps to generate further awareness and make this year even bigger and better.”

For more information, visit facebook.com/DietCoke or follow @DietCokeGB.