Our iconic Holidays Are Coming Christmas campaign is back! This year it’s packed full of surprises and a sprinkling of extra magic…

The iconic Coca-Cola Holidays Are Coming advert is back for 2018! It features the same great music and format you know and love. However, eagle-eyed viewers will notice the addition of some new, magical scenes…

Watch: The 2018 Holidays Are Coming Christmas advert

The Kingdom Choir x Holidays Are Coming

The 2018 campaign features a range of exciting new partnerships to breathe new life into the classic ad. This includes working with The Kingdom Choir – who have recorded a special version of the famous Holidays are Coming song, which will be featured on Coca-Cola’s social channels and available to download from iTunes from 9 November.

“Our challenge every year is to take a tradition that is loved by many and bring it to life in new ways that feel fresh and relevant” – Alec Mellor, Marketing Manager at Coca-Cola Great Britain

Capital FM’s Jingle Bell Ball

There are other festive treats in store too – including the opportunity to win tickets to Capital’s Jingle Bell Ball in our first ever on-pack promotion, which offers an ‘only Coke can do’ event experience.

Take a look at how we’re using Facebook Chatbots with this promotion

And for fans who can’t attend in person, we’ll be offering a live stream of the Jingle Bell Ball via Capital’s Twitter to open the event up to a wider audience.

Snapchat lens and LADBible partnership

Fans will be able to download a specially-created Snapchat lens, and we’ll also be unveiling a partnership with LADBible. This will delve into the Coca-Cola archives to explore how Holidays Are Coming became a UK cultural phenomenon.

Coca-Cola zero sugar Cinnamon

We’ve also launched a brand-new, limited-edition flavour just for Christmas: Coca-Cola zero sugar Cinnamon. The delicious new festive flavour gives fans a chance to enjoy the refreshing taste of Coca-Cola with a Christmas twist.

Immersive advertising

The new flavour will be brought to life by innovative advertising around Oxford Circus station, offering an immersive cinnamon-scented experience, getting commuters in the Christmas spirit from the moment they arrive at the station.

Find out more about Coca-Cola zero sugar Cinnamon

The campaign will be amplified by our biggest out-of-home advertising spend to date – as the Holidays are Coming advert will take over digital screens and spaces in travel hubs around the UK, including major train stations and airports.

Signalling the start of Christmas

Alec Mellor, Marketing Manager at Coca-Cola Great Britain, says that for fans up and down the country, the iconic Coca-Cola Holidays Are Coming TV advert signals the start of the festive season. “Our challenge every year is to take a tradition that is loved by many and bring it to life in new ways that feel fresh and relevant, especially to our core target audience – young adults.

“This year also marks a significant shift for Coca-Cola as zero sugar will be the Christmas campaign hero – connecting with consumers who have made zero sugar their drink of choice. That means our truck tour will be re-branded to hero Coca-Cola zero sugar, and Father Christmas will enjoy its refreshing taste in all our festive advertising.”

Coca-Cola Christmas Truck Tour

Last but not least, this year also sees the return of the iconic Coca-Cola Truck Tour, where fans will be able to experience the magic of Christmas while sampling their favourite Coca-Cola drink.

Find your nearest Coca-Cola Christmas Truck stop.