The Coca-Cola Company is the longest continuous sponsor of the Olympic Games.

Our relationship started way back in 1928 and we are proud to have extended our role as Worldwide Partner through to 2020.

Here we take a look back at our history

Amsterdam 1928: the beginning

A freight ship arrives in the Dutch capital carrying the US Olympic Team and 1,000 cases of Coca-Cola. Bottles are sold at kiosks around the Olympic Stadium and rowing course.

London 1948: post-war revival

The Olympic Games don’t return until 1948 because of World War II. The lingering effects of the war make local bottling and transport difficult so we ship in drinks equipment from Glasgow and Belfast to quench the thirst of athletes and spectators.


Melbourne 1956: be our guest

Before the event, we run newspaper ads giving people the chance to win a trip to the first Olympic Games in the Southern Hemisphere. Then, we keep spectators cool in the Australian heat by distributing more than 100,000 visors and selling ice-cold Cokes through more than 400 vendors.

Tokyo 1964: not lost in translation

This time, to keep visitors on track in this crazy and brilliant city, we produce street signs, maps, sightseeing information and an indispensable Japanese-English phrase book. These turn out to be so popular that the idea is replicated at other Games.


Los Angeles 1984: spreading the Games spirit

We create a series of programmes to get underprivileged young people from all over the USA into the spirit of the Games. These include a national youth soccer competition, an educational programme and ‘Olympic Youth Jamborees’.

Calgary 1988: world chorus

We put together the Coca-Cola World Chorus, a group of 43 young people from 23 countries – all recruited through Coca-Cola competitions. The group performs the Games’ signature song ‘Can You Feel It?’ at the opening and closing ceremonies.

Barcelona 1992: shining a light

For the first time we’re involved in the Olympic Torch Relay. Our International Olympic Torchbearers Programme gives 150 people the chance to get involved in this exciting event.


Atlanta 1996: welcome to our city!

We’re on home turf so we go to town on the fan experience. Our 12-acre Coca-Cola Olympic City theme park features nearly 20 attractions and special events, including an amphitheatre for live entertainment.

Beijing 2008: commemorative cans

We introduce the biggest commemorative packaging series ever.

London 2012: bright sparks

Our Future Flames campaign shines a light on the best of British youth. We scoured the country to find 1,300 exceptional young people to run with the Flame as part of the London 2012 Olympic Torch Relay. We also made London 2012 the greenest, most sustainable Games ever.

Rio 2016: #ThatsGold campaign

Coke’s global marketing for the Rio 2016 Olympic Games will celebrate the “gold” moments fans around the world – not just medal-winning athletes – share each day.