Together we’ve accomplished a lot in those ten years. Let’s look at some of our best bits…

This year we’re celebrating ten years of amazing work with StreetGames, and marking the occasion with our brand new on-pack promotion.

Since forming in 2005, StreetGames has helped to make sport more widely available for young people living in disadvantaged communities throughout the UK. Recognising that sporting involvement and opportunities are lowest for low income and minority groups in the country, StreetGames works to bring sport directly to young people’s doorsteps in their local neighbourhoods, in the right style and at the right time.

Like StreetGames, Coca-Cola also recognises the power sport has to change lives. That’s why investment in sport has long been a part of our global strategy. In 2010 we made the decision to partner with StreetGames and help the charity fulfil its mission: mobilising the power of sport and physical activity to improve the lives of disadvantaged young people and the communities they live in.

It’s safe to say we haven’t looked back since. Over the past ten years, together we’ve provided fantastic sporting experiences to over 385,000 young people, as well as helped qualify over 30,000 sports coaches and volunteers.

Of course there have been some standout moments in that time: from our Mass Participation and Neighbourhood Festivals, in which more than 60,000 young people have taken part, to providing work experience to 50 StreetGames young people at the London 2012 Olympic and Paralympic Games, to bringing the FIFA World Cup Trophy to a sports coach in Southend during the 2014 FIFA World Cup ‘Win-a-Ball’ campaign.

And, more recently, sending six beneficiaries from the StreetGames network to the FIFA Women’s World Cup Final in France.

As you can likely tell by now, together we’ve built a lengthy highlights list over those ten years. So, in celebration of this landmark year, we thought we’d share with you some of our favourites…


We can’t wait to bring StreetGames even closer to the Premier League action over the next three years, but right now you can check out how we’re bringing football to more people than ever before with our brand new ‘Ball Games Allowed’ initiative.