Our new organic juice drink brand, HONEST® Kids, is making it their mission to get families enjoying simple, organic family time together. With help from environmental charity Groundwork and celebrity ambassador Julia Bradbury, they’re launching a new ‘Thirst for the Great Outdoors’ campaign which focuses on getting families outside.

We headed down to the HONEST® Kids launch to try some of the delicious organic drinks, made especially for kids in three fruity flavours – Appley Ever After, Berry Berry Good and Twisted Tropical Punch. We also chatted to HONEST® brand ambassador Julia, who offered her top tips for making the most of family time together.

“Our mission is to get families outdoors and revive the spirit of imagination and play.” – Julia Bradbury, TV presenter and Honest brand ambassador

About HONEST® Kids

Combining just organic fruit juices, water and natural flavourings, HONEST® Kids provides a simple and great tasting drink your kids will love, which can contribute to their daily fluid needs. Giving Mums and Dads peace of mind, the HONEST® Kids range contains:

- no added sugar

- are low-calorie

- sweetened only with fruit juice

The three HONEST® Kids flavours are all certified organic by the Soil Association and have a deliciously refreshing taste. All of the ingredients have been grown and managed without manufactured herbicides or artificial fertilisers.

It’s more important than ever to get outdoors

Recent research conducted by HONEST® Kids found that a third of parents wish they could uninvent the smartphone, because of the amount of time their children spend online. The average child now spends 69 minutes every day playing on a smartphone, games console or on the internet. This adds up to more than eight hours per week, and 17 whole days a year.

So, to celebrate the launch HONEST® Kids and Julia have created a ‘Thirst for the Great Outdoors’ Activity Guide – full of fun, easy and mostly free activities, to get the whole family outside, whatever the weather.

Our mission is to get families outdoors and revive the spirit of imagination and play. It’s important to disconnect from modern technology and spend regular one-to-one time with children to encourage them to be creative and active,” says Julia, who has three kids of her own.

Children aged four to eight were also found to be spending 52 minutes a day glued to some form of screen. All this means that families spend less than 4½ hours a week together, as tech-obsessed kids swap traditional games for technology.

“We're are all a bit addicted to screens. It's time to say - today we're only going to have an hour tops, that's it. What are we going to do with the rest of the time?”, says Julia.

Getting active with Honest

“These things sound really simple and not very important, but they are so important to the development and creativity of imagination.” – Julia Bradbury, TV presenter and Honest brand ambassador

Members of the Groundwork team transformed an East London back garden into an outdoor activity paradise for the HONEST® Kids launch event. With Julia’s help, a group of local school children tested out some of the games and tasks, as well as sampling the new range of drinks.

“We have devised different outdoor activities that will provide lots of enjoyment and memories for the whole family, as well as the long-term health and wellbeing benefits gained from outdoor play, whatever your age!”, says Clare Norwood, Groundworks’ Community Gardener Projects Coordinator.

Split up into small groups, the children and their Groundwork guides got stuck into upcycling Honest bottles into bird feeders, making dens and navigating their way through a string maze.

“I'm passionate about getting everybody to spend a little more time outside and outdoors. But to see younger people learning how to upcycle the HONEST® Kids bottles, get involved in the sensory maze and learn how to build dens - these things sound simple and not very important, but they are so important to the development and creativity of imagination,” Julia says.

The ‘Thirst for the Great Outdoors’ Activity Guide takes the difficulty out of deciding how to spend family time outdoors.

Influencer and mother, Emily Norris writes and vlogs about mumspiration, beauty and life on her blog, emilynorrisloves.blogspot.co.uk. We spoke to her at the HONEST® Kids Thirst for the Great Outdoors launch event to see what she thought of the campaign and activity guide. Emily said: “I’ve got three sons. They are seven, four and one. The easiest way to entertain them is to just take them outside, to get muddy. They are a lot happier once they’ve been outdoors. I think it’s great that HONEST® Kids has given ideas to parents because it is difficult to come up with ways to entertain them.”

Find out more about the ‘Thirst for the Great Outdoors’ Activity Guide