As part of Fuze Tea’s mission to encourage us to take a step back and enjoy some me-time, the drinks brand has partnered with ASMR practitioner Emma Smith, aka WhispersRed, to create an ASMR pop-up in Central London. Find out how ASMR could help you to unwind…

What is ASMR?
ASMR (Autonomous Sensory Meridian Response) is a physical reaction to soft sounds and gentle touch, resulting in a static-like or tingling sensation that typically begins on the scalp and moves down the back of the neck and upper spine. It’s one of the latest trends in relaxation and mindfulness.

What does ASMR involve?
ASMR involves mainly sound and touch, but smell can also help enhance the experience. The sounds that usually trigger feelings of ASMR are always low volume, steady and usually quite rhythmic. They include sounds like hair brushing, hair cutting, page turning or liquid pouring.

“Fuze Tea is the ideal drink to help you switch off and relax, even if it’s just for a few minutes.” 
— Christina Lecky, Senior Brand Manager, Fuze Tea

How is it therapeutic?
“The experience of ASMR can make you feel relaxed, present in the moment, deeply calm and rested,” says ASMRtist, Emma Smith, aka WhispersRed. “ASMR is a great way to relax after a busy day.

“When we feel calm and centred, it’s easier for us to fall asleep. One of the biggest problems people can have when trying to fall asleep is that their minds are too busy. If you can do anything like ASMR before bed then it can put you in the right state to fall asleep.”

It’s part of Fuze Tea’s mission to help people to relax more and carve out more moments of ‘me-time’. That’s why Fuze Tea has partnered with Emma to create the UK’s first ever ASMR immersive sensory limited pop-up Experience Rooms in Central London.

Christina Lecky, Senior Brand Manager, Fuze Tea says: “We’re delighted to bring the first ever immersive ASMR experience to the UK as we continue our campaign to encourage people to switch off and relax.

“Working with Whispers Red, we have identified some of the best ASMR triggers and our ASMR Experience Rooms, which have been the perfect place for people to take a step back and enjoy some me-time in a unique way.”

“Fuze Tea is the ideal drink to help you switch off and relax, even if it’s just for a few minutes. It’s refreshingly different from your average iced tea because of the exciting fusion of fruit, botanicals and tea extracts,” says Christina.

How does ASMR work?
Although it’s not 100% clear how or why it affects some people and not others, it’s thought that it could be linked to synaesthesia – which is when sensory input experienced by one sense is perceived simultaneously by another.

Craig Richard, Ph.D., founder of the site ASMR University and author of ‘Brain Tingles’ believes it relaxes us because the noises and soothing actions tell our subconscious brain that we’re safe: "Our brains interpret sounds with these traits as non-threatening, which can induce relaxation – especially when incorporated with personal attention and caring behaviours.”  

Can they be used for other things as well relaxation?
“People listen to ASMR videos at work to keep them focused and relaxed,” says Emma. “I usually have one on in the background when I’m answering emails – I think it works because it’s soothing sounds overtaking your brain so you’re not thinking about other things. It allows your brain to switch off and stop worrying.”

How can people get involved with ASMR?
Emma recommends exploring which type of videos relax you: “You'll find thousands of videos on YouTube,” she adds. “Find which sounds work well for you. Different people have different triggers, learn how ASMR works and find out what your trigger could be.”

Explore WhispersRed ASMR YouTube channel and find which videos trigger ASMR for you.