Coca-Cola is debuting its first-ever ready-to-drink frozen beverage this week in Japan.
Coca-Cola Frozen Lemon, offered in a squeezable drink pouch, will cool down Japanese consumers in the heat of the summer thanks to a years-in-the-making innovation that delivers a smooth, sherbet-like texture and delicious Coca-Cola – with a lemon twist.
Japan – where 1,000 new beverages are launched each year – continues to be a hotbed of innovation for Coca-Cola. Coca-Cola Frozen Lemon was follows the recent launches of Coca-Cola Peach and Coca-Cola Plus, a Food of Specified Health Use (FOSHU) beverage with dietary fiber.
Coca-Cola Japan spent more than eight years researching, developing and testing ingredients to perfect the recipe and chilling technology for Coca-Cola Frozen Lemon. The pouch will enable Japanese consumers – who have an affinity for both novelty, first-of-their kind drinks and frozen treats – to enjoy the new icy beverage on a hot summer day without getting their hands wet or sticky. Consumers can achieve the desired crunchiness by squeezing the re-sealable packs.
The Coca-Cola Frozen Lemon launch supports Coca-Cola CEO James Quincey’s vision for a total beverage company powered by an entrepreneurial, innovation driven culture. This includes taking a test-and-learn approach to R&D and scaling successful brands and ideas around the world.