1950: FIFA World Cup™ Brazil
1977: FIFA World Youth Championship Tunisia
We help to launch the first sponsored football tournament for 16 to 19-year-olds. In the same year, we launch the FIFA/Coca-Cola World Football Development Programme, a scheme that helps to raise the standards of football around the globe by improving training, sports medicine, refereeing and administration.
1978: FIFA World Cup™ Argentina
Coca-Cola becomes an official worldwide sponsor of the FIFA World Cup. (And has been one ever since.)
Coca-Cola Great Britain sponsors the League Cup with a £5m sponsorship deal.
Coca-Cola signs an agreement to sponsor Premier League highlights on ITV. It’s hailed as the UK’s biggest-ever sports sponsorship deal.
Coca-Cola becomes the title sponsor of the English Football League, incorporating the renamed
2004: ‘Club Colours’ campaign launched
This pioneering campaign changes the colours of the
2005: ‘Win A Player’ campaign is launched
Coca-Cola Great Britain launches a campaign enabling football fans to win a player for their favourite cash-strapped team. They also win a healthy £10,000 to keep for themselves. The lucky club is Brighton and Hove Albion and the player is Colin Kazim-Richards. Who later becomes known as ‘The
2014: FIFA World Cup™ Trophy Tour
England and Liverpool striker Daniel Sturridge proudly welcomes the FIFA World Cup™ Trophy to London. It’s the world’s largest FIFA World Cup™ Trophy Tour by The
January 2018: FIFA World Cup™ Trophy Tour by
The global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola begins with an official launch ceremony at London Stansted Airport with former FIFA World Cup™ winners Sir Geoff Hurst of England and Andrea Pirlo of Italy.
September 2018: Premier League and
Premier League and