The Coca-Cola Company has a long history of supporting football at all levels, from grassroots to the world stage. Here are some of the highlights from 1950 to the present day…

1950: FIFA World Cup Brazil

The Coca-Cola Company advertises at the FIFA World Cup™ for the first time.

1977: FIFA World Youth Championship Tunisia

We help to launch the first sponsored football tournament for 16 to 19-year-olds. In the same year, we launch the FIFA/Coca-Cola World Football Development Programme, a scheme that helps to raise the standards of football around the globe by improving training, sports medicine, refereeing and administration.

1978: FIFA World Cup Argentina

Coca-Cola becomes an official worldwide sponsor of the FIFA World Cup. (And has been one ever since.)

1992-1998: The Coca-Cola Cup

Coca-Cola Great Britain sponsors the League Cup with a £5m sponsorship deal.  

June 2001: Coca-Cola sponsors Premier League coverage

Coca-Cola signs an agreement to sponsor Premier League highlights on ITV. It’s hailed as the UK’s biggest-ever sports sponsorship deal.

2004-2009: Coca-Cola Great Britain sponsors the English Football League

Coca-Cola becomes the title sponsor of the English Football League, incorporating the renamed Coca-Cola Championship, Coca-Cola League 1 and Coca-Cola League 2.

2004: ‘Club Colours’ campaign launched

This pioneering campaign changes the colours of the Coca-Cola logo for the first time in history, to those of the 72 Football League clubs.

2005: ‘Win A Player’ campaign is launched

Coca-Cola Great Britain launches a campaign enabling football fans to win a player for their favourite cash-strapped team. They also win a healthy £10,000 to keep for themselves. The lucky club is Brighton and Hove Albion and the player is Colin Kazim-Richards. Who later becomes known as ‘The Coca-Cola Kid’.

2014: FIFA World Cup Trophy Tour

England and Liverpool striker Daniel Sturridge proudly welcomes the FIFA World Cup™ Trophy to London. It’s the world’s largest FIFA World Cup™ Trophy Tour by The Coca-Cola Company. Fans are given the unique opportunity to have their photograph taken with the Trophy and enjoy a host of fun, football festivities. The trophy’s first stop in Great Britain is to Southend to surprise and delight participants of a Southend branch of sports charity StreetGames.

January 2018: FIFA World Cup Trophy Tour by Coca-Cola kicks off in London

The global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola begins with an official launch ceremony at London Stansted Airport with former FIFA World Cup™ winners Sir Geoff Hurst of England and Andrea Pirlo of Italy.

September 2018: Premier League and Coca-Cola Great Britain announce partnership

Premier League and Coca-Cola Great Britain unveil plans for a new 3.5-year partnership, starting in January 2019. The partnership includes multiple brands in our portfolio, including our fruit-based, sparkling and no-or low-sugar drinks.

Find out more about our partnership with Premier League