Want clever and cunning solutions to environmental problems? Then channeling individuals’ unique ideas and passions is one way to inspire new alternatives with powerful results. Here’s how one non-profit organisation is setting students’ entrepreneurial skills alight…
Entrepreneurs in action
What do Enactus projects look like?
There is huge variation in the projects that Enactus students design and deliver, here are some examples:
- Using recycled plastic bottles to safely heat water for families in South Africa
- Repurposing vinyl signs to sell as a Mexican social enterprise
- Recycling mattresses to provide sustainable employment for the homeless and rehabilitated offenders in Nashville, Tennessee
Enactus works with students and university teams, encouraging them to improve and implement their ideas. Since 1994
Coca-Cola Great Britain Sustainability Manager Liz Lowe explains our enthusiasm in supporting Enactus: “Sustainability is a crucial part of our growth strategy at
As a global sponsor we enable participants to transform sustainability ideas into realities by:
- Practical involvement of our employees on the board of directors and executive committees, including acting as judges at competitions
- Financially we are one of the leading worldwide sponsors, supporting projects getting off the ground and the annual Enactus World Cup
Competition drives success
Competition in business leads to creativity and the best results, and so Enactus competitions are designed to hone global entrepreneurship in sustainability. With the mantra –
“When we compete to improve lives, we all win.”
Every year business leaders judge national competitions and select the best team to represent their country at the Enactus World Cup. The 2017 World Cup was held in London at the end of September.
3,500 students attended the ExCel Centre in a celebration of the innovative projects delivered by the 36 national teams present. “The Enactus World Cup is a great opportunity for us to support and engage future leaders and champion innovation when it comes to sustainability,” says Liz.
And the 2017 winner is…
The team from India took top place with a project that opened computer centres for Indian villagers who can’t afford modern technology. The 15 computer centres created jobs for 30 female entrepreneurs and improved school performance by 9% at the primary school level. Effectively bridging the urban-rural and gender gap, it’s no wonder the Udaan Project came out on top.
We can’t wait to see what projects Enactus students come up with next year…
- WRAP Recycling insights: How one extra bottle a week “could power Wembley Stadium for 14 years”
- Crowd-sourced recycling: Join the Great British Spring Clean 2019
- Coca-Cola Energy: Coming to the UK this April
- Coca-Cola and WWF: A brief history of water stewardship in the UK
- International Women’s Day Panel: Sharing a Coke with the women behind our business