How far would you go to be crowned Israel’s ‘Recycling King’?
So, they teamed up with Israeli ad agency Publicis E-Dologic to create a thought-provoking and interactive campaign that would do just that. The rest is history…
Recycling meets social media
‘The Recycling King’ campaign aimed to encourage people to think about sustainability and raise their awareness of just how easy it is to recycle your plastic bottles — if you know where to go.
Using the new Facebook technology,
The campaign quickly took off with thousands of people sharing their recycling experience with their friends online. Many took selfies by the bins and posed for photos that were uploaded to Facebook with the recycle point tagged.
To encourage people to recycle as much as possible,
With that, over 26,000 pictures were uploaded to Facebook and an enormous 250,000 check-ins were counted over the course of the campaign. That’s a lot of recycled bottles!
Since then, The
As well as encouraging others to do their bit and recycle their old plastic bottles, The