The Coca-Cola Company brings its World Without Waste strategy to life as 100,000 people enjoy the Mandela 100 Global Citizen Festival — with performances from Beyoncé, Jay-Z, Cassper Nyovest, Ed Sheeran and Sho Madjozi.

To mark what would have been Nelson Mandela’s 100th birthday, the Global Citizen movement — which seeks to end extreme poverty by 2030 — has partnered with The Coca-Cola Company to host South Africa’s most environmentally-friendly music event.

As part of the organisers’ promise to keep the concert area as clean as it was before the doors open, all recyclable litter gathered throughout the festival will be sent straight to nearby recycling facilities. The programme is part of The Coca-Cola Company’s World Without Waste strategy, through which it aims to recycle the equivalent of every bottle or can sold worldwide by 2030.

Raising recycling awareness

Working closely with PETCO (the PET Recycling Company), Pikit-up and local recycling facilities, the festival will also hire ‘waste-preneurs’ to assist with the clean-up efforts. The opportunity to get involved will provide employees with additional income and new clean-up trolleys. They’ll also receive special training to help them make a decent living out of recycling.

"It’s about educating people on the importance of a clean environment and what they can do to make recycling a profitable and sustainable industry." — Maserame Mouyeme, Public Affairs, Communications and Sustainability Director for Coca-Cola Southern & East Africa.

The free-ticketed event will take place on 2 December 2018. This year’s line-up includes global and local acts including Beyoncé, Jay-Z, Cassper Nyovest, Ed Sheeran and Sho Madjozi.

The World Without Waste plan

The ambitious strategy to tackle sustainability issues was launched at the beginning of this year and promises to help local communities across the world develop more effective recycling methods. The Coca-Cola Company is currently helping and sharing best practice in more than 200 countries.

“It’s about educating people on the importance of a clean environment and what they can do to make recycling a profitable and sustainable industry,” says Maserame Mouyeme, Public Affairs, Communications and Sustainability for Coca-Cola Southern & East Africa. “For us at Coca-Cola, there is only so much we can do alone. We need the help of people and partners to make recycling a habit.”

With the help of The Coca-Cola Company, last year the South African plastic industry recycled a record 2.15 billion PET plastic bottles. It marks an increase of 65% from 2017 and from single figures back in 2000.

Improving the recycling industry has also created 64,000 income-generating opportunities for waste pickers, collectors and recyclers.

Find out more about World Without Waste