This summer the
Coca-Cola Zero Sugar is the next step in our strategy to help people reduce their sugar intake, and will be available from the end of June. It’s the result of years of innovation and recipe development and will replace
As well as the improved taste,
The new packaging design will be in line with Coca-Cola Great Britain’s ‘One Brand’ marketing strategy, and feature the
Jon Woods, General Manager for
“For years we have offered people a choice – every brand we sell has a great tasting no sugar version. Since 2012 our commercial strategy has focused on accelerating the growth of our no sugar options.
“We know that millions of people love the taste of
Today’s announcement is the latest in a series of actions from the
More on Journey
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- New Coke and Netflix Take Viewers Back to 1985 for Stranger Things Season 3 in First-of-its-Kind Partnership
- Coca-Cola x Stranger Things: Find out what happened when we brought the upside-down world to London
- A drink that keeps on giving: Influencers and entrepreneurs unite at the launch of our new water-plus drink, Aquarius.
Ball Games Allowed: New
Coca-Colacampaign unleashes the power of football