Coca-Cola Plus is the latest brand to join
The no-calorie beverage contains five grams of indigestible dextrin – a source of dietary fiber – per 470-ml bottle. Coca-Cola Japan is marketing
Drinking one
Dr. David Machiels, product development director, R&D, Coca-Cola Asia Pacific
Japan is home to the world’s largest aging population. Older consumers are driving growth of the country’s FOSHU beverage market, led by teas, followed by cola soft drinks.
"Japanese consumers have high quality standards and are especially uncompromising when it comes to taste,” Dr. Machiels said. “And being an aging society has made it a unique market where consumers are extremely health-conscious and seek functionality.”
To help stand out in the highly competitive and crowded Japanese beverage market, where thousands of new drinks hit stores each year,
“We chose white as the base color of the packaging so consumers will instantly recognize that it has new features never before seen in a
In 2014,
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