Over the years a succession of incredible fashion designers have contributed their talents to creating limited edition glass bottles and cans for us.

Each collaborator has injected their own personality, helping us celebrate our contour bottle – a design icon in itself – in ever more flamboyant and stylish ways.


Back in the early noughties, British designer Matthew Williamson put his style to our bottles, creating a striking hot pink and yellow design in 2003, plus a collection of three designs in 2004.

In 2005, we launched the Sunshine Collection, where celebrities and designers showed us what brings them sunshine. We gave £1,000 for every submitted design to the Terrence Higgins Trust, the UK’s leading HIV charity and chose four designs to form the official Sunshine Collection, sold at Harvey Nichols. They belonged to Manolo Blahnik, Trevor Nelson, Jonathan Saunders and Scissor Sisters.

In 2008, Coca-Cola Zero went under (a) cover of darkness for the James Bond film Quantum of Solace.



In 2009, Diet Coke went crazy for the hit sitcom Ugly Betty. The Betty bottle (in hot-pink leopard print) came with stickers so you could customise it with outfits from the show. We made a whole City Collection with the help of Ugly Betty’s designer Patricia Field, who set out to “perfectly capture today’s modern women: confident, glamorous, sexy and more in charge of their own lives”. It was sold exclusively at Selfridges.


In the same year, Selfridges turned 100, and we were there to celebrate with this bottle in the store's signature shade of yellow.

Jean-Paul Gaultier became our creative director for 2012, and the couturier gave Diet Coke a haute makeover, with his three designs: Night (like a rock chick after dark), Day (Breton stripes) and Tattoo (a celebration of body art).

Read about the history of Diet Coke's advertising.


For 2013, Marc Jacobs stepped up as creative director. To celebrate Diet Coke’s 30th birthday, he designed a trio which celebrated the fashion of the eighties (bowties and Broadway), nineties (bright colours, trilbies, spiky stilettos) and noughties (geometric patterns and red polka dots).

In Summer 2015 Diet Coke proved once again that it had bottle when it comes to making a fashion statement after sending tremors of excitement across social media with a teaser video before finally announcing it’s latest collaboration would be with leading British fashion designer J.W.Anderson.

Such a fabulous collection of Coke couture, but who designed the classic Coca-Cola bottle? Read about our heritage and the creation of the timeless contour bottle.