October is Breast Cancer Awareness Month and to mark the occasion, Diet Coke has joined forces once again with ASDA's Tickled Pink campaign.
Throughout October, 60,000 limited-edition 30 can Diet Coke multipacks, emblazoned with the iconic pink ribbon motif, will be available exclusively in ASDA. From each purchase made, 40p of the sale will go towards the supermarket's Tickled Pink funds.
One woman every eight minutes is diagnosed with breast cancer in the UK. Tickled Pink, which was launched in 1996 and has raised over £55million to date, supports the work of the UK's leading cancer charities, Breast Cancer Care and Breast Cancer Now.
Breast Cancer Care is the only specialist UK-wide charity providing support for anyone affected by breast cancer, while Breast Cancer Now is the country's largest breast cancer charity, which is dedicated to research into the devastating disease.
There's plenty of opportunity for Diet Coke fans to do their bit as the special promotion is available on 30x330ml packs of Diet Coke,
- Coca-Cola Zero Sugar launches new millennial-inspired flavours: Avocado, Sourdough and Charcoal
- AdeZ ambassador and vegan chef Gaz Oakley’s tips for eating healthier
Coca-Colabrands make it to the big (or small) screen
- Supermodel Jourdan Dunn revealed as the new face of GLACÉAU Smartwater
- Shred it for sustainability: Portsmouth Uni students recycle plastic bottles and revision notes