London, 30 June 2021: Coca-Cola Great Britain (GB), in partnership with Coca-Cola Europacific Partners, has today announced that it is set to reach a significant milestone by using 100% recycled plastic in all on-the-go bottles across its entire range, as it continues its progress towards fully sustainable packaging.
The move means that all plastic bottles of 500ml or less in GB are to be made with 100% recycled plastic and will continue to be fully recyclable. The rollout commences in September, when the first 100% recycled 500ml bottles will start appearing on shelves. This milestone means Coca-Cola Great Britain will increase the amount of recycled plastic material in smaller bottles from 50% to 100%.
This milestone means Coca-Cola will have increased the amount of recycled plastic material in smaller bottles from 50% to 100%. Coca-Cola’s use of recycled plastics in Great Britain now saves 29,000 tonnes of virgin plastic each year – the equivalent of 2,292 double decker buses.
This change is another step on Coca-Cola’s journey towards 100% recycled or renewable plastic in all its bottles, and the creation of a circular economy for its PET packaging. The Company is also completing the transition from plastic shrink wrap to cardboard packaging across all multipacks. This important action will mean that more than 30 million packs sold to consumers each year will no longer be wrapped in plastic.
Although all of Coca-Cola’s bottles have been 100% recyclable for many years, too many are still not being recycled. To make it easier to recycle plastic bottles Coca-Cola has been working closely with the Scottish and Westminster governments and industry partners on a well-designed Deposit Return Scheme (DRS). This will encourage more people to recycle and ensure a greater collection of bottles in a clean, efficient way so that they can be remade into new bottles again and again.
An effective DRS is planned for implementation in Scotland by July next year with England and Wales following thereafter.
Jon Woods, General Manager at Coca-Cola Great Britain, said: “This announcement marks an important step towards our ambition to remove all non-recycled plastic from our bottles, and our global aim to help collect and recycle a bottle or can for every one that we sell by 2025.
“But there is still more we as an industry can do in order to increase the availability of food-grade recycled plastic locally available in Great Britain. That’s why we support the introduction of a well-designed Deposit Return Scheme, to ensure we collect more bottles and are able to produce more high-quality recycled plastic which can be converted into new bottles.”
Environment Minister, Rebecca Pow, said: “I am delighted to see Coca-Cola Great Britain taking this significant step to ensure its on-the-go bottles are made from 100% recycled plastic.
“We are committed to crack down on plastic pollution through our landmark reforms such as a deposit return scheme for drinks containers and making manufacturers more responsible for their packaging. Bold measures of this nature from industry will play a huge role in helping us to achieve this ambition.”
Helen Bird, Strategic Technical Manager, WRAP, said: “It takes 75% less energy to make a plastic bottle from recycled plastic, and with plastic waste significantly contributing to fossil emissions when incinerated it’s never been more important to specify recycled content and keep packaging in a circular system. It’s positive to see Coke, founding members of The UK Plastics Pact, continuing to push the boundaries on design and engaging with its customers to place the bottles in the recycling, since achieving 100% recycled content is going to be strongly reliant on getting those bottles back.”
More broadly, Coca-Cola continues to use the power of its brands and advertising in order to encourage people to recycle more – from launching major advertising campaigns, to including recycling messages on its packaging, in all marketing campaigns and experiential events.
Earlier this month the Company launched a new marketing campaign for its GLACÉAU Smartwater brand, encouraging more people to recycle the bottles. Bold messaging on-pack reminds consumers that the bottles are 100% recyclable and made from 100% recycled PET plastic (rPET).
For further information and interview inquiries, please contact:
Coca-Cola Great Britain press office
0208 237 3782
07834 316 989
NOTES TO EDITORS
About Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, Lilt, and Powerade. The Company is committed to a World Without Waste. All of its packaging is 100 per cent recyclable and it has a global goal to collect and recycle every one of its bottles or cans by 2030.
About Coca-Cola Europacific Partners
Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move and sell some the world’s most loved brands – serving 600 million consumers and helping 1.75 million customers across 29 countries grow.
We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support. In Great Britain (GB) we employ some 3,600 people across England, Scotland and Wales across our 8 manufacturing sites, offices and depots. We make sell and deliver the following products in GB for The Coca-Cola Company (TCCC): Coca-Cola original taste, Diet Coke, Coca-Cola Zero Sugar, Fanta, Dr Pepper, Lilt, Sprite, Schweppes, GLACÉAU Smartwater, Powerade, Oasis, Appletiser and Costa Coffee RTD. In GB, we also make, sell and distribute Monster, Relentless, Reign Total Body Fuel, and Capri-Sun.
We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship, sugar reduction and energy and climate protection. We are set to accelerate the decarbonisation of our business by reducing absolute greenhouse gas (GHG) emissions across our entire value chain - including scope 1, 2 and 3 emissions - by 30% by 2030 and have set a path to become a Net Zero business by 2040, in alignment with a 1.5˚C pathway as recommended by the Intergovernmental Panel on Climate Change (IPCC) and the Paris Climate Agreement. We also continue to make progress in reducing the amount of sugar across our portfolio. Since 2015, through reformulation, CCEP has reduced sugar across its portfolio by over 25% and introduced low and zero versions of nearly all of our brands.
For more information about CCEP, please visit www.cocacolaep.com/gb or follow CCEP on Linkedin or Twitter at @CocaColaEP.