Coca‑Cola GB signs up to Recycle Week ’22

Taking place between 19th - 25th September, Recycle Week 2022 will inspire people to Get Real to improve recycling, tackling myths around recycling – such as wishcycling and reducing resident confusion. Now in its nineteenth year, Recycle Week, is the nation’s biggest annual celebration of recycling.

Based on insights from WRAP’s citizen research, the campaign will demonstrate that recycling really is worthwhile. People will be guided to WRAP’s Recycling Locator to discover more about recycling in their own area.

The nationwide week of action involves business partners, community groups and local authorities across the UK, and has proven to be a major calendar event, with more than 3000 businesses and individuals joining the #RecycleWeek conversation in 2021. This year will be no different, with exciting campaign activity planned across the UK.

Jon Woods, Vice President & General Manager at Coca‑Cola Great Britain & Ireland, said “We’re proud to be a partner of such an impactful week. This year’s theme speaks to our ongoing ambition in supporting real clarity, innovation, and progress towards a World Without Waste. Earlier this month we introduced new attached caps to our portfolio. It’s one of many changes we’re making to support our global commitment to help collect and recycle a bottle or can for everyone that we sell by 2025.”

Sarah Clayton, Head of Citizen Behaviour Change WRAP**, said “Last year was the most successful Recycle Week ever in terms of changing behaviour, with 82% of people who saw the campaign content saying they had changed their behaviour as a result. We need to see that momentum continue.

In 2022, we want to show why recycling is important in the battle against the climate emergency. We are focusing on helping people recycle more effectively at home, showing people how to overcome barriers and providing simple support through our popular Recycling Locator.

We are thrilled to welcome sponsors Coca‑Cola, Danone, innocent and Ocado on board to support us to help citizens improve their recycling behaviours, we’re keen to get more partners on board to help us to inspire the nation by cutting through the hyperbole and to be real about why we recycle, where we need to get to and what really happens. This year, Recycling gets REAL.”

Recycle Now is urging more organisations to become sponsors and put their collective voice together and Get Real about recycling.

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