11th August, London: Research released today reveals that Great Britain is the most likely nation in Europe to opt for an abbreviation of our names or a nickname. Women are more likely to shorten their name (27%) whilst men prefer to opt for a nickname (15%, compared to 4% of women).
According to the findings, commissioned by Coca-Cola as part of the Share a Coke campaign, we are most likely to be annoyed if someone misspells our name (41%) or shortens it without permission (16%). And a tenth of us would consider changing our name, because our name makes us feel awkward.
The survey also uncovered our obsession with celebrity culture – with over a quarter [24%] admitting to liking it when they share their name with someone famous, more so than other nations across Europe [European average: 18%]. Somewhat surprisingly, this trend is more common in men (29% vs 19% of women) with half of men aged 16 to 20 saying that they feel happiest about their name when they share it with someone famous.
The findings were part of a Europe-wide survey, commissioned by Coca-Cola as part of its Share a Coke campaign, which is back for a second summer and is bigger than ever with more names available, including shortened or abbreviated versions and a selection of popular nicknames, for the first time.
In addition to the bottles of Coca-Cola, Diet Coke and Coke Zero carrying over a thousand of Britain’s most popular names in stores across the country, this year, Coca-Cola has launched a new exclusive online personalisation site where iconic glass Coca-Cola bottles can be personalised with any of over 500,000 names.
"As we have removed our iconic name from Coca-Cola bottles for the second year running and replaced it with over a thousand more of Britain’s most popular names, we have been reminded about the sheer volume of conversation and excitement the Share a Coke campaign generates." Bobby Brittain, Marketing Strategy and Activation Manager at Coca-Cola Great Britain
“What we have seen with the Share a Coke campaign is that everyone reacts differently to their name - some love theirs whilst others use shortened versions, nicknames or even change it completely. Above all, this research has confirmed that finding their name elsewhere makes people happy – and we therefore wanted to make sure everyone can get involved this summer by launching our online personalisation site and taking the Share a Coke campaign on tour around the UK.”
A Share a Coke personalisation tour is also making its way across the country, visiting selected town centres and Tesco stores.
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Notes to editors
About the research
In May 2014, Coca-Cola commissioned a survey using behavioural insights company Canvas8. 1,800 people were interviewed aged between 16 and over across Belgium, Finland, France, the Netherlands, Norway, Ireland, Northern Ireland and Britain to identify the power of a name.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, or find us on LinkedIn at www.linkedin.com/company/the-coca-colacompany.
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