Coca-Cola and singer/songwriter Rita Ora teamed up today to celebrate the launch of the new and improved Coca-Cola Zero Sugar. The star and Coca-Cola fan opened the doors to the Coca-Cola Zero Sugar Taste Lounge to give fans an exclusive taste of the new drink.

The opening marks the launch of the new and improved Coca-Cola Zero Sugar which ‘tastes more like Coke and looks more like Coke’ but without the sugar.  The new recipe has been created to taste even more like Coca-Cola Classic to encourage Coca-Cola Classic fans to give it a try. Alongside the new recipe, the drink also has a new look and features the iconic Coca-Cola red disc.

Rita Ora commented: “I’ve always been a huge Coca-Cola fan so I’m happy that there’s now a Coca-Cola that tastes just as good as the classic but without the sugar. If you’re like me and love the original Coca-Cola but want to enjoy it without the sugar then this is perfect for you.”

The Coca-Cola Zero Sugar Taste Lounge in Central London will offer people the opportunity to experience Coca-Cola Zero Sugar in an exciting sensory experience specially designed as the perfect setting to enjoy the new drink.  A series of zones designed to ignite the senses; from the stunning halo effect bar, to a refreshing soundscape reflecting the unique sounds of the perfect serve of Coke and a series of spectacular visual displays depicting the bubbles and liquid that combine to create the iconic Coke experience.

Jon Woods, General Manager, Coca-Cola Great Britain said: “We know that millions of people across the UK love the taste of Coca-Cola Classic so we’re excited to unveil the new Coca-Cola Zero Sugar which offers that great taste but without the sugar. Through years of work we’ve been able to get closer than ever before to the taste of Coca-Cola Classic and we’re really pleased with the finished result.  We hope the great new taste will encourage fans to give it a go and try their favourite soft drink without sugar.”

The launch is the company’s biggest product launch in a decade and is backed by a £10 million brand campaign featuring TV and print advertising. As part of the campaign 4.5 million free samples of Coca-Cola Zero will be given away across the UK this summer.

The Coca-Cola Zero Sugar Taste lounge is open from 11am – 6pm 7-9 July 2016 at 7 Rathbone Place, London W1T 1HN.


Notes to Editors:

Coca-Cola Zero Sugar replaces Coca-Cola Zero and is now on sale across the UK. Coca-Cola Zero Sugar is available in a range of pack sizes including:

  • 150ml can
  • 250ml can
  • 330ml can
  • 330ml contour glass bottle
  • 500ml bottle
  • 1.25L bottle
  • 1.75L bottle
  • 6 x 330ml can multipack
  • 8 x 330ml can multipack

Media enquiries

Coca-Cola Great Britain - Emma Juner and Rachael Stone, Coca-Cola Great Britain 020 8237 3782

Lexis - or 020 7908 6462

About Coca-Cola Great Britain:

Coca-Cola Great Britain is responsible for marketing 18 brands and over 82 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade.