Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options.
The partnership will see Coca-Cola work with the world’s most competitive and compelling football competition to engage and excite fans up and down the country, giving them an opportunity to get even closer to the Premier League and connect with the game they love. The company will look to enhance the fan experience through physical and digital activations including a nationwide Premier League trophy tour.
Commenting on the news, Jon Woods, General Manager of Coca-Cola Great Britain and Ireland said, “We have a long and rich history supporting football at all levels, from the grassroots to the world stage. The Premier League is one of the most diverse leagues in the world and unites people with a shared passion for football and we’re looking forward to working together to help bring fans to closer to the action. The partnership gives us an opportunity to showcase the range of drinks we offer which we are proud to make here in Great Britain and will help us to raise awareness of our no sugar drinks.”
Richard Masters, Managing Director of the Premier League, said: “Coca-Cola is a huge global brand that has an excellent track record of sponsorship in football, from multiple World Cups to several years partnering with the English Football League. We are excited that this is Coca-Cola Great Britain’s first portfolio-wide partnership and they will be bringing it to life across a range of brands. We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas – including a nationwide Trophy Tour – that will see the League benefit from their huge reach in the UK and across the world.”
The Coca-Cola Company has been a long-term supporter of football, inspiring and uniting people all over the world and creating memorable experiences for players and fans. It has helped millions of supporters get closer to the action through partnerships, such as its six-year sponsorship of the Football League which included high-profile campaigns like 'Win A Player' and 'Club Colours'. Coca-Cola is also a long-term partner of FIFA World Cup.
The deal includes:
- Coca-Cola™ original taste and zero sugar
- Diet Coke
- GLACÉAU Smartwater (still and sparking)
- Oasis (including zero variants)
- The Schweppes range of mixers
- Fanta (including zero)
- Sprite (including zero)
- Lilt (including zero)
- Dr Pepper (including zero)
In addition, the Premier League and Coca-Cola Great Britain are already working to promote sustainability and recycling and will use the partnership to work together to continue this with more details to come in the early 2019. All of the packaging used by Coca-Cola Great Britain is already 100% recyclable and the company is the largest user of recycled plastic in the UK.