Oasis, the fun and fruity juice drink, is kicking off 2012 by partnering with ITV2’s Celebrity Juice in a fresh new campaign. Bringing to life the strapline of ‘Oasis, it’ll go with anything’, the activity highlights the brand’s association with lunchtime foods, whilst showcasing its cheeky personality on screen and online.
Tagged ‘Juicy News’ and on air from 9th February, 26 new idents will run during Celebrity Juice episodes throughout 2012 – reaching out to the Oasis target audience of 16-24 year-olds. Playing out the ‘Oasis, it’ll go with anything’ tagline, the new laugh-out-loud clips parody popular American celebrity news flashes and see ‘lunchtime Lothario’, Oasis, flirting shamelessly with foods including salads, jacket potatoes and sandwiches.
Viewers will also be able to keep track of Oasis’ outrageous antics off-air by logging onto the Oasis Facebook page. Styled to look like a celebrity gossip magazine, the page will host additional ‘Juicy News’ content including topical celebrity updates, photos and consumer competitions. As part of the sponsorship of Celebrity Juice, licensed by FremantleMedia Enterprises, further support of the Oasis Facebook page will run across the ITV2 show’s website via MPUs and banners.
Zoe Howorth, Market Activation Director for
Mike Barrett, Key Account Director, ITV Commercial said: “Celebrity Juice remains a hugely popular show, most recently winning a National Television Award for the best Comedy Panel Show, and continues to go from strength to strength along with ITV2. We are delighted with its new association with Oasis, and look forward to working with them on this multi-platform partnership over the coming year.”
Jana Gray, VP Sponsorship UK, FremantleMedia Enterprises said, “The Oasis brand fits perfectly with the Celebrity Juice values so we are thrilled to have secured them as the official sponsor. We look forward to working with Oasis to inject some Celebrity Juice into the off-air elements of the deal.”
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For more information, please contact:
Stefanie Morley firstname.lastname@example.org / 0207 908 6439
Katherine Dempsey email@example.com / 0207 908 6402
Melanie Jack firstname.lastname@example.org / 020 7908 6542
Notes to Editors:
The sponsorship package, negotiated by ITV Commercial and by Vizeum (by Tony Giordani, Associate Director Sponsorships) on behalf of Oasis includes broadcast, online and licensing rights. The sponsorship idents are developed by VCCP.
Celebrity Juice, produced by talkback and licensed by FremantleMedia Enterprises, will return to ITV2 for its seventh series on 9th February 2012.
Oasis is available in three variants, Summer Fruits, Citrus Punch and Blackcurrant Apple, as well as two Light variants, Summer Fruits and Peach Passionfruit
Oasis is available in 500ml and 1.5L bottles as well as 6 x 375ml multipacks
About Celebrity Juice:
Celebrity Juice is ITV2’s hilarious topical quiz show is presented by Keith Lemon, along with team captains, Holly Willoughby and Fern Cotton affectionately known as ‘Holly Willoughbooby’ and ‘Dot Cotton’ respectively. Regular panellist Rufus Hound, and celebrity guests will join the regulars each episode to be quizzed on the showbiz stories of the week.
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