It’s UK festival season, meaning one thing is guaranteed – rain, and lots of it. We’ve seen steady downpours already this summer and, with July and August festivals coming thick and fast, waterproofs will surely be an essential for all revelers.
Of course, rain and its chief side effect, mud, aren’t the only festival bugbears; losing your spot, your mates and missing out on the music because you’re in the drinks queue are top festival frustrations.
That’s why the clever folks at Oasis, the soft drinks brand that likes to poke fun at modern day life, have invented a fashion item to address these festival woes. The ‘Mighty Mac’ contains a reservoir funnel on the hood to capture rainwater, an in-built tube system to channel water down the sleeve and a tap to turn on whenever you’re feeling a bit dehydrated. Simply add Oasis Mighty Drops (handily stored in the pocket) to the water, et voila, a delicious drink without the festival fallout.
Oasis Senior Brand Manager, Zara Gugen, said: “Let’s face it, the Mighty Mac is not going to do your festival fashion cred much good, but it’ll keep you dry on the outside and hydrated on the inside. And this is without sacrificing a second of the action or losing your friends for the rest of the festival. Given the colour, your friends aren’t likely to lose you either.”
For further information, imagery or enquiries, please email firstname.lastname@example.org.
Oasis is the UK’s number one on-the-go juice drink consumed with food (Kantar Worldpanel: 2015). The fruit flavoured, non-carbonated range is manufactured by
Coca-Cola Great Britain is responsible for marketing 18 brands and over 82 products to consumers across Great Britain. Led by
More Press Releases
From Miami to Ibiza
Coca-Colacelebrates summer with return of ground-breaking Share a Coke campaign
- Smartwater launches new sparkling fruit flavours range just in time for summer
Holidays are Coming as
Coca-Colareveals 2017 Christmas Truck Tour dates
- Meet the new Schweppes
Coca-ColaZero Sugar’s Mr Hadley: Coca-ColaZero Sugar launches new TVC “First Taste”